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Peter Loving

Founder and Product Designer specializing in SaaS growth

Peter Loving is the founder of UserActive, a UX/UI design agency that helps SaaS companies optimize their user experiences and drive growth.1 Here are some key details about Peter Loving:

Professional Background

Peter has been working as a product designer for around 18 years.2 He founded UserActive in April 2020 and is based in Barcelona, Catalonia, Spain.

Expertise and Services

UserActive specializes in:

  • UX/UI design for B2B SaaS companies
  • Product strategy consulting
  • Implementing design sprints and workshops
  • Helping software companies develop user interfaces
  • Aligning products with customers' desired outcomes

Peter works with B2B SaaS companies that have strong technical products but need design support to reach their full potential.

Approach

Peter's approach involves:

  • Conducting workshops and design sprints
  • Consulting on business goals and product strategy
  • Helping companies make significant product improvements
  • Providing sales teams with improved UI, messaging, and positioning ideas

He aims to help SaaS companies overcome challenges like outdated interfaces, poor user experiences, and lack of product differentiation.

Community Involvement

Peter is also active in the SaaS community:

  • He created and manages the "SaaS Founders" Facebook group, which has over 14,000 members2
  • He serves as the Barcelona City Leader for SaaStock, Europe's largest SaaS event

Through these efforts, Peter connects with SaaS founders, learns about their challenges, and provides a platform for networking and support within the industry.2

Highlights

Aug 30 · linkedin

Team is everything!

Every team needs someone like Mariana.

We share the same passion for design and we work towards the same vision.

We can be sat at our desks and with just a look, know what each other is thinking.

I know she will crush every new client project with our design team.

She knows I will do everything to support her.

Together we have overcome many challenges.

Always with an attitude of learning and improving along the way.

Mariana built up the team when spirits were down. She invests in them when spirits are good.

We take mega pride in our work. And we always manage to have fun.

This team is what makes UserActive special.

If there’s one thing you should always invest in, it’s your team.

Aug 28 · linkedin

Is there anything in your product that gives users a negative perception?

Often the solution lies in education.

Here's an example of how we helped transform a small misconception for ListKit.

ListKit delivers some of the highest quality data of all the lead providers. That's because their data is triple-verified ✅

The problem is most users don't know what that means.

Therefore, when users searched for 500 leads and only received 460, they felt short-changed. It gave a negative perception.

However, it's only because 40 of those leads did not pass triple-verification.

That's 3 different sources to confirm the email addresses are real, valid and actually in-use.

The user felt like this: 😫 Not receiving enough data 😫 Paying for more than they get 😫 Concerned about data quality 😫 Uncertain level of trust

But the reality is this: 😍 Triple-verified leads means higher quality data 😍 This protect the sender's reputation 😍 It also improves email deliverability 😍 Only 460 credits were used (not 500)

So how did we positively change user perception?

It's simple. We educated them contextually on each of these points at the source of the problem. In this case, it's the moment the user reaches the order processing screen.

Explain the feature. Explain the benefits. Let disappointed users become reassured advocates.

Related Questions

What inspired Peter Loving to start UserActive?
How does Peter Loving's design sprint process work?
What are some success stories from Peter Loving's clients?
How has Peter Loving's career evolved over the years?
What makes Peter Loving's approach to UX and UI unique?
Peter Loving
Peter Loving, photo 1
Peter Loving, photo 2
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Experience

Founder at UserActive (April 2020 - Present)
Product Designer (SaaS) at Peter Loving (January 2016 - Present), Barcelona City Leader at SaaStock (January 2019 - Present); Founder at Front Digital (October 2011 - Present); Web Designer at Peter Loving Design (September 2004 - January 2011)

Education

BSc, Product Design at Cardiff University (2004 - 2007)

Location

Barcelona, Catalonia, Spain