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Peter McNamara

e-Business & e-Marketing Strategist BA LLB (Melbourne) MBA (Wharton)

Peter McNamara is a seasoned professional with over 20 years of experience in developing and implementing e-business strategies for a diverse range of clients, including large companies like Sydney Airport, BHP, and Freedom, as well as small and medium enterprises (SMEs) and government entities.

He is highly praised for his expertise in boosting website conversion rates and driving traffic by employing 'best practice' methodologies, demonstrating an outstanding track record of helping businesses achieve their online goals.

Peter's exceptional skills in developing comprehensive digital strategies have been lauded by Anchorage Capital Partners, a private equity firm, where he played a pivotal role in enhancing Total Eden's e-commerce operations and significantly improving the company's website conversion rates.

His hands-on and pragmatic approach, combined with his ability to relate to and motivate senior staff, sets him apart from other consultants, allowing teams to effectively execute strategies.

Before founding LiquidVision.com in 1996, Peter McNamara worked at reputable organizations such as BZW Investment Bank as part of the Corporate Finance team for the Airport Sales Project and Clifford Chance Lawyers in London as a Senior Solicitor.

In terms of education, Peter studied BA LLB at the University of Melbourne, attended Xavier College for High School (Yrs 5-12), and pursued an MBA with a focus on Entrepreneurship/Entrepreneurial Studies at the University of Pennsylvania - The Wharton School.

As a digital strategist, Peter McNamara has also shared his knowledge and insights as a lecturer in 'Competitive Advantages through Digital Strategies' for the University of Technology, Sydney's Executive MBA program.

Peter McNamara
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Location

Sydney, Australia