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Peter Robert Casey

CEO at JDS Sports. Backing founders building the future of sports & entertainment.

Peter Robert Casey, also known as 'PRC', is a servant leader driven by faith, family, and supporting founders in startups and non-profits.

He currently serves as the CEO of JDS Sports, a sports and entertainment private equity firm that focuses on investments at the intersection of culture and commerce.

JDS Sports provides capital, connections, and strategic guidance to startups, actively working with founders and their teams from inception to growth.

With a strong commitment to giving back, Peter has donated over $3 million to 30+ non-profits through the Play With Purpose donor-advised fund, utilizing sports for positive social impact.

Prior to co-founding JDS Sports, he gained experience in building online communities for renowned sports brands like the New York Knicks and Nike Basketball.

Peter was notably the first media-credentialed microblogger in college basketball history, a feat that garnered media attention from notable outlets like the New York Times, ESPN, and Sports Illustrated.

His academic background includes a Master of Arts in Social-Organizational Psychology from Columbia University and a Bachelor of Science in Business Economics from SUNY Oneonta.

Throughout his career, Peter has held various leadership roles in organizations such as JDS Sports, SLAM, Team Epiphany, Sports Passport, Five-Star Basketball, The Madison Square Garden Company (New York Knicks), and Teachers College, Columbia University.

As a dedicated professional with a passion for sports, entrepreneurship, and community building, Peter Robert Casey continues to make meaningful contributions to the industry and society as a whole.

Highlights

Aug 20 · linkedin

"𝑺𝒐𝒎𝒆𝒕𝒊𝒎𝒆𝒔 𝒊𝒏 𝒕𝒓𝒂𝒈𝒆𝒅𝒚, 𝒘𝒆 𝒇𝒊𝒏𝒅 𝒐𝒖𝒓 𝒍𝒊𝒇𝒆'𝒔 𝒑𝒖𝒓𝒑𝒐𝒔𝒆."

We moved from Brooklyn to the boonies of Warwick, NY, in the summer of '93. My sister had died abruptly and unexpectedly of viral Myocarditis in our Marine Park home 18 months earlier.

Traumatized by the experience, my parents not only wanted to vacate our home, they wanted out of the city altogether -- a complete reset. Having been to three schools in three years and becoming an only child through tragedy, now in a new and rural setting, I was disoriented.

Bracing for our first big 'upstate' snowstorm a few months later, my mother ran to Shoprite to stock the shelves with essentials and asked if I wanted anything.

"𝑺𝒏𝒂𝒄𝒌𝒔, 𝒂𝒏𝒅 𝒂 𝒃𝒂𝒔𝒌𝒆𝒕𝒃𝒂𝒍𝒍 𝒎𝒂𝒈𝒂𝒛𝒊𝒏𝒆 𝒊𝒇 𝒕𝒉𝒆𝒚 𝒉𝒂𝒗𝒆 𝒐𝒏𝒆."

I don't recall getting any snacks, but I'll never forget putting down the Sega Genesis controller (probably playing Bulls vs. Blazers) when my mom handed over a new magazine called 𝑺𝑳𝑨𝑴, the one with a skyward Larry Johnson on the cover, leaning in for a lefty dunk.

This mag was different. It spoke the language of basketball, both verbally and visually. Never a 'subscriber', I would go on to buy the next 100-plus issues at supermarkets, bookstores, and bodegas (𝘸𝘩𝘦𝘳𝘦𝘷𝘦𝘳!) — always hunting for a crispy copy with no address label, and devouring each issue from cover to cover.

In the early days, before the modern internet, SLAM had a section called 411 listing their advertisers' phone numbers. I would dial those companies on our landline with my 14-year-old broken Brooklyn accent asking for a flyer to be mailed to the house. This is how I discovered the business of basketball. A seed was planted.

Fast forward to 2008, in the throes of the financial crisis, I was feeling a tug toward the business of hoops. With no direct experience, I volunteered after work to help Gregory Marius (R.I.P.) write stories and sponsorship proposals for the EBC at Rucker Park.

And I kept on writing. First for Bounce Magazine (shouts to Jesse Washington, Sean Couch & Bobbito Garcia), then ESPN The Magazine online, and finally for SLAM. Greg Marius linked me with Ryne Nelson, who referred me to Ben Osborne, who likely felt bad for me: "𝘕𝘰 𝘮𝘰𝘯𝘦𝘺, 𝘫𝘶𝘴𝘵 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺" (See: https://lnkd.in/gehw5jpp)

Nearly a decade later, in August 2017, I found myself on the team that was buying SLAM to help reorient it towards the future and aspire to create a similar impact it had on me and my generation. And, what a thrill it's been.

To see Dennis S. Page and SLAM get their flowers in the Naismith Memorial Basketball Hall of Fame some 30 years later, is a full-circle moment. But, it's much more than that... It's an absolute blessing. All glory to God. 🙏

Robert Scoop Jackson, Ben Osborne, Lang Whitaker, Adam Figman, Franklyn Calle, Susan Price Thomas, David Schnur, Ronnie Zeidel, Joe Samberg, the JDS Sports team & many more.

Aug 13 · linkedin

𝑨 𝑮𝑶𝑳𝑫𝑬𝑵 𝑬𝑹𝑨

The idea was to bring together a group of remarkable people, to see if they could become something more. Something… inevitable.

🥇 𝐄𝐈𝐆𝐇𝐓 straight for #USABWNT 🥇 𝐅𝐈𝐕𝐄 in a row for #USABMNT

USA Basketball covers SLAM 251. 🇺🇸 Now available: https://lnkd.in/gyPECSHX

Peter Robert Casey
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Location

Denver Metropolitan Area