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Peter Sparreboom

Content architect @ Data Direction: door strategie en structuur naar een consistent verhaal voor elke organisatie.

Peter Sparreboom is an expert in content management and voice interaction, specializing in content architecture, findability, communication, and content marketing.

With a background in information management, Peter excels at translating business requirements into effective information structures with a focus on search and findability.

His project management skills have been showcased in various projects involving the coordination of editors, copywriters, and content managers, particularly excelling in managing content migration projects in agile environments.

Peter's specialties include information and content architecture, voice interaction and conversation design, information design, user experience, content governance, and content branding.

He holds a PhD in Marketing from Erasmus Universiteit Rotterdam, a Master's in Knowledge and Information Management from Radboud University, and a Bachelor's in Information Services and Management/ICT from Saxion University of Applied Sciences.

Peter has held positions such as Consultant Content Management at Data Direction, Project Leader at ANWB, Content Architect at ANWB, Channel Innovation Manager at Royal Schiphol Group, Consultant at PostNL, Ahold, Loyalis, Robeco, Coöperatie VGZ, and more.

His previous roles also include Content Specialist at various organizations and a Management Trainee at Karmac Groep.

Peter Sparreboom
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Location

Arnhem-Nijmegen Region