Sign In

Peter Thornton

Velocity B2B Services

Peter Thornton is a highly accomplished sales and marketing executive with over 20 years of experience driving top-line revenue growth across multiple channels, categories, and industries.3 He serves as the Vice President of Velocity B2B services at CashStar, which is now a part of Blackhawk Network.1

Velocity B2B, launched in October 2016, is an independent business unit of CashStar that provides comprehensive services for B2B gift card program management.2 As the Vice President, Thornton brings more than 13 years of retail gift card experience to the team, including managing Best Buy's highly successful B2B gift card program.2 He is also a founder and the former chairman of the Retail Gift Card Association (RGCA).2

In his role, Thornton leads a team that offers end-to-end B2B gift card program management services to merchants, helping them grow their gift card sales quickly, securely, and with minimal resource investment.12 Velocity B2B acts as a seamless extension of a client's team and brand, enabling their internal gift card and marketing teams to focus on consumer gifting programs while Velocity B2B handles the complexities of the B2B market.1

Thornton's expertise and leadership have been instrumental in positioning Velocity B2B as a unique solution in the market, offering services that include strategy development, sales and marketing, program operations, payment management, and security and compliance measures.12

Highlights

Apr 18 · growjo.com
CashStar: Revenue, Competitors, Alternatives - Growjo
A Q&A with Tom Boucher, Vice President of Velocity B2B
Nov 3 · ornl.gov
Thornton named director of the Climate Change Science Institute at ...
May 24 · businesswire.com
CashStar's Velocity B2B Business Unit Partners with SEPHORA for ...
Nov 14 · businesswire.com
CashStar Launches Velocity B2B Business Unit Providing ...

Related Questions

What are Peter Thornton's main responsibilities at Velocity B2B Services?
How long has Peter Thornton been with CashStar?
What is Peter Thornton's background before joining CashStar?
How has Peter Thornton contributed to the growth of Velocity B2B Services?
What specific projects has Peter Thornton led at Velocity B2B Services?
Peter Thornton
Peter Thornton, photo 1
Peter Thornton, photo 2
Add to my network

Location

San Francisco Bay Area