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Peter Yanofsky

president at Wowwee

Peter Yanofsky is the president of WowWee, a prominent toy and consumer electronics company.12 As one of the founding brothers, along with Richard Yanofsky, Peter helped establish WowWee in 1982 when they moved from Canada to Hong Kong.1

Career Highlights

Peter Yanofsky has played a crucial role in WowWee's growth and success over the years:

  1. Co-founder: He co-founded WowWee with his brother Richard in 1982, initially as an independent research & development and manufacturing outfit.1

  2. Leadership: As president, Peter has guided the company through various phases, including its transition from an OEM seller to marketing toys under their own brand.1

  3. Innovation: Under his leadership, WowWee has introduced numerous innovative products, such as the Robosapien line of robots and the highly successful Fingerlings.1

Company Milestones

During Peter Yanofsky's tenure, WowWee has achieved several significant milestones:

  • Shifted focus to building and marketing toys under their own brand in 1987.1
  • Produced popular products like MegaByte (robotic dog) and T-Rex in 1999.1
  • Released the groundbreaking Robosapien in 2004, selling over 1.5 million units in the first five months.1
  • Introduced the viral hit Fingerlings in 2017, becoming one of the most popular toys of the season.1

Current Role

As president of WowWee, Peter Yanofsky is based in San Diego County, California.2 He continues to lead the company in developing innovative toys and consumer electronics, maintaining WowWee's position as a leader in the industry.

Related Questions

What are some of the most innovative products Peter Yanofsky has introduced at WowWee?
How did Peter Yanofsky's leadership impact WowWee's success with the Fingerlings toy?
What was Peter Yanofsky's role in the development of the Robosapien?
How did Peter Yanofsky's background influence his leadership at WowWee?
What challenges has Peter Yanofsky faced during his tenure at WowWee?
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Location

San Diego County, California, United States