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Peterson Loftin

Partner at Bespoke Partners │ Placing Go-to-Market Leaders with Technology Companies

Peterson Loftin is a Partner in the Go-to-Market (GTM) Leadership Recruiting Practice at Bespoke Partners, a leading executive search and leadership advisory firm for software companies.13 He joined Bespoke Partners in 2024 after a decade of experience in private equity executive recruiting.23

Prior to joining Bespoke Partners, Loftin's career included:

  1. Over three years as a partner at True Search, leading Go-to-Market searches for private equity and growth equity-backed B2B software and technology companies.23

  2. A role as Managing Director at ECA Partners, specializing in executive search placements for private equity firms and their portfolio companies.23

  3. Experience in sales and business development for several VC-backed software businesses in Los Angeles.23

Loftin is known for his expertise in identifying elite GTM talent, which is particularly valuable in the current market where private equity firms are focused on exits.1 His extensive marketing and sales network, combined with his private equity expertise, make him a standout leader in the executive search space.1

Loftin graduated from The Wharton School with a BS in Economics.3 He currently resides in Santa Monica with his wife, Tiffany, and their two golden retrievers. In his free time, he enjoys playing golf and skiing.3

Highlights

Mar 21 · linkedin

In today's world of transparency, pay discrepancies must be addressed swiftly. New hires are frequently brought in at higher wages than existing employees, and delays in addressing this will lead to unwanted turnover. This effect is particularly acute amongst high performers, who are even more likely to feel demotivated and go elsewhere.

To retain their best employees, organizations need to invest in agile systems and tools to respond promptly to pay disparities. In addition, they must build processes that enable proactive compensation adjustments outside of an annual review process.

Related Questions

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Peterson Loftin
Peterson Loftin, photo 1
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Location

Santa Monica, California, United States