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Phil Benton

Partner at IBM Services - Customer-driven enterprise transformation - Reinventing marketing - IBM Garage

Phil Benton is the Marketing Platforms Leader for Europe, the Middle East, and Africa at IBM iX. He has a robust background in marketing and technology, contributing significantly to the development and implementation of marketing strategies across various sectors.

Professional Background

  • Current Role: At IBM iX, Benton leads initiatives that integrate marketing platforms with advanced technologies to enhance customer engagement and drive business growth.
  • Previous Experience: He has held significant roles at various organizations, including GlaxoSmithKline, where he developed key marketing strategies.

Education

Phil Benton holds a diverse educational background that supports his expertise in management and marketing.

Skills and Expertise

  • Marketing Strategy: Extensive experience in developing and executing marketing strategies tailored to different markets.
  • Leadership: Proven track record of leading cross-functional teams and driving organizational change.

Benton is recognized for his contributions to the field of marketing technology and continues to influence the industry through his leadership at IBM iX.

Highlights

Sep 15 · informaconnect.com
Meet the judges | PayTech Awards - Informa Connect

Related Questions

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Phil Benton
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Location

London, England, United Kingdom