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Phil Friedmann

CEO @ CGS, Inc. | Business Strategy

Phil Friedmann is a recognized expert in advertising, communication and brand equity research. He is a senior vice president at Ipsos ASI, where he leads a client-focused team to provide insights and direction based on multiple sources of data. His strong background includes a Bachelor of Arts in Economics from Wifrid Laurier University and a Master of Arts in Economics from the University of Guelph.

Prior to Ipsos ASI, Phil Friedmann has worked as Director of Custom Research at ACNielsen DJC Research, Manager of Custom Research at CIBC, and Senior Research Consultant at Thompson Lightstone & Company. With his diverse experience, Phil has honed his leadership skills and continuously aligned his team with customer needs.

In summary, Phil Friedmann's breadth of expertise in advertising, communication, brand equity research and customer satisfaction makes him a valuable asset to Ipsos ASI.

Highlights

Oct 14 · linkedin

Like other FMCG food brands, Heinz has had to satisfy a growing consumer base that is increasingly mindful of their food’s composition. Check out the brand's latest campaign in Brazil that speaks to this trend.

#BrandStrategy #Brand #Marketing #Creativity

Oct 12 · linkedin

If you want to expand and enforce your brand's presence, you need to consider moving beyond the visual realm. Ritson uses Ipsos research and some great examples to back up his argument.

#DistinctiveBrandAssets #Brand #Marketing

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Experience

CEO at CGS, Inc.
CEO at CGS, Inc. from October 1983 - Present (New York City Metropolitan Area)

Education

Business/Managerial Economics at Uzgorod State University (1966 - 1969); Electrical and Electronics Engineering at Lviv Polytechnic National University (1969 - 1972)

Location

Toronto, Ontario, Canada