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Phil Hollrah

Vice President, Product Marketing and Analyst Relations at Demandbase

Phil Hollrah is a seasoned marketing leader with over 20 years of experience in developing strategic plans and marketing programs to drive new business, expand revenue, and build brands.

Throughout his career, Phil has demonstrated a proven track record in creating innovative marketing strategies, product marketing management, and customer acquisition programs across companies of varying sizes from start-ups to Fortune 500 organizations.

His core focus lies in innovation, emerging technologies, and accelerated growth, with a current emphasis on educating the market about Account-Based Marketing (ABM) to enhance B2B marketing success.

Phil's specialties include Product Marketing, Analyst Relations, ABM, Customer Acquisition, Lead Generation, Demand Generation, Corporate Marketing, Online Advertising, Brand Building, SaaS, SEO/SEM, Strategic Planning, P&L Management, Social Media, Direct Marketing, Brand and Positioning Development, Sales Enablement, Marketing Research and Analysis, and Behavioral Marketing.

He holds an MBA in Marketing from Vanderbilt University's Owen Graduate School of Management, and a Bachelor of Science in Business Administration from the University of Kansas.

Phil has held key roles such as Vice President of Product Marketing and Analyst Relations at Demandbase, Vice President of Product Marketing at MyBuys, Vice President of Marketing at Second City Group, Vice President of Marketing at Briefing.com, Vice President of Marketing at LifeStreet Corporation, Sr. Director of Marketing at Claria, Assistant Brand Manager at Del Monte Foods, Associate Brand Manager at Nestlé Purina North America, and Territory Marketing Manager at Shaw Industries.

Phil Hollrah
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Location

San Francisco Bay Area