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Phil Lelyveld
The future of experience, engagement, and influence from the entertainment tech perspective
Phil Lelyveld is an accomplished researcher in the field of entertainment technology and serves as Entertainment Technology Researcher Emeritus at the Entertainment Technology Center (ETC) at the University of Southern California (USC). His work primarily focuses on immersive media and the integration of new technologies into the entertainment industry.
Background and Contributions
Lelyveld has played a significant role in advancing various initiatives within the ETC, which was established in 1993 with the support of George Lucas. The center acts as a collaborative platform for industry leaders, researchers, and students to explore and develop emerging technologies in entertainment. His contributions include involvement in projects that examine the implications of digital cinema, immersive experiences, and advancements in media consumption.
Research Interests
His research interests encompass:
- Immersive Media: Exploring how technologies such as virtual reality (VR) and augmented reality (AR) can transform storytelling and audience engagement.
- Digital Cinema: Lelyveld has been involved in discussions and developments surrounding digital cinema standards, contributing to the global rollout of digital cinema technology.
- Consumer Behavior: Understanding how consumers interact with new technologies and their impact on content consumption.
Professional Affiliations
In addition to his role at USC, Lelyveld's expertise is recognized across various sectors within the entertainment industry, where he collaborates with major studios and technology firms to drive innovation.
Conclusion
Phil Lelyveld's work at the Entertainment Technology Center highlights his commitment to bridging the gap between emerging technology and its application in entertainment, making him a key figure in shaping the future of media experiences.
Highlights
“And this question of ‘if the AIs run the world, how do we want them to do that? ... These kinds of things, this goes right back to foundational questions that Plato talked about,”...
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"... Some companies have already taken steps to replace current forms of encryption with post-quantum algorithms. The National Institute of Standards and Technology, an agency of the Commerce Department, published three new algorithms for post-quantum encryption Tuesday. ...“I personally feel like we should solve it as soon as possible. So in any event when quantum happens, the data is at least old."..."
