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Phil Schuman
Media & Entertainment Industry Expert | Strategy, Business Transformation, Transaction Support, Investment Banking, Restructurings
Philip Schuman is a prominent figure in the media and entertainment industry, serving as Senior Managing Director at FTI Consulting, Inc., a leading global management consulting firm, where he leads the Media & Entertainment practice.
Apart from his role at FTI, Mr. Schuman is a successful entrepreneur, being a founding partner and major shareholder of HighView Media Holdings, GMBH, which operates multiple television channels and digital radio stations in German-speaking Europe.
With a background that includes key leadership positions at Universal Studios, Mr. Schuman has demonstrated expertise in various areas such as new business strategies, monetization, product launches, expansions, mergers and acquisitions, integrations, and restructurings.
Throughout his extensive 30-year career in the media industry, Philip Schuman has collaborated with a diverse range of businesses, including content creators, distributors, technology providers, and transmission platforms.
He pursued his education at Emory University School of Law, where he studied JD in Law, and at the University at Buffalo, where he earned a BA in History.
Highlights
FTI Delta Survey Reveals Bundling Opportunities for Paramount+
Incoming Paramount President Jeff Shell said recently regarding the future of streaming that “eventually, there is going to have to be some form of bundled solution that’s easy and simple for everybody. If you’re in that bundle you’re going to win and if you’re not in that bundle you’re in real trouble.”
With churn increasing, subscriber growth slowing and market pressure to demonstrate financial sustainability increasing I agree with Jeff, and think that bundling is the future for subscale streaming platforms. FTI Delta’s recently commissioned consumer survey, published in partnership with Variety, revealed opportunities for streamers as we enter the rebundling age.
- To maximize the potential of a large streaming bundle, consumers prefer Netflix and Prime Video as key anchor services, though in my view both would be unlikely to participate in bundles given their scale. If Netflix and Prime are excluded, Hulu and then Paramount+ are the most-preferred services.
- There are opportunities to drive value for subscale streamers outside of bundles with Netflix. FTI Delta is forecasting potentially up to ~20-30% revenue upside in a hypothetical Paramount+ / Peacock bundle.
- Large-scale bundles need to offer an aggregate 15% - 20% price discount to maximize revenue upside from subscriber additions.
- Tech companies are best-positioned in consumers’ perception to be the “bundler” of different streamers. However, consumers also regarded major media companies (e.g., Disney) as well-positioned to offer bundled streaming options. Disney and Warner Bros. Discovery have already announced that they plan to offer a Disney+, Hulu, Max bundle.
- Paramount+ customers have a higher propensity to subscribe to a video or entertainment bundle.
One of the main things that stood out to me from the survey was that there was strong consumer interest in a Paramount+ / Peacock bundle. ~45% of the 1,000 U.S. consumers polled said they would either definitely or probably subscribe to a Peacock-Paramount+ bundle and nearly half of that group currently doesn’t pay for either service. This suggests that bundling can bring incremental value to subscale streamers. See below for more info and check out our articles in Variety. ⬇
https://lnkd.in/gQ3_XdCF
Daniel Punt Samantha Friedman Russell Simon
The recent news that News Corp. has become the latest publisher to sign a content licensing deal with OpenAI is the latest sign that premium IP holders need to act now to develop content licensing partnerships with Gen AI platforms or risk being left behind. Being on the front foot now will allow premium IP holders to set the right precedents with Gen AI platforms and take a meaningful share of the value created by their work in informing LLM's and in new product use cases. Companies that sit on the sidelines risk having more standardized terms and conditions forced upon them down the road. Our team at FTI Delta is advising media companies on how to proceed with content licensing to Gen AI platforms and we have developed an initial framework to advise premium IP holders on how to (I) form a view on what use cases are acceptable in licensing deals, (II) assess the rights they may be prepared to sell and (III) establish a view on what the price should be in deals in order to achieve a high premium.
Read on at this link and reach out to me for more info: https://lnkd.in/dHeyzFME
Sumeet Gupta Daniel Punt Russell Simon
