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Philip Acton
Country Manager UK at Adform
Philip Acton is the Country Manager for UK & Benelux at Adform, a position he has held since at least 2020.13 With over 20 years of experience in the digital industry, Acton has established himself as a strategic leader in the field.3 Prior to joining Adform, he held roles at prominent companies such as Adobe and Bigmouthmedia.1
At Adform, Acton is responsible for overseeing operations in the UK and Benelux regions. He is known for his team-oriented approach, emphasizing the importance of diversity and inclusion in the workplace.1 Under his leadership, Adform has maintained a nearly 50:50 male to female worker ratio, although he acknowledges that there is still work to be done in other aspects of diversity.1
Acton is actively involved in industry discussions and initiatives. He has been featured in NewDigitalAge's '50 over 50' series, highlighting his continued influence and expertise in the digital advertising sector.2 He regularly shares insights on LinkedIn about developments in the digital advertising industry, particularly focusing on topics such as privacy, omnichannel capabilities, and industry challenges.456
As of February 2025, Acton continues to be an influential figure at Adform, promoting the company's initiatives and participating in industry events.67
Highlights
Thanks to everyone who attended the Adform / Utiq identity event yesterday in Soho. Thanks to my brilliant co-host Sara Vincent and to our amazing panelists - Danny Spears , Jo Holdaway , Cath Waller and Karen Eccles on the sell side panel, and Zuzanna Gierlinska , James Trott Lee Brisco and Tyrone Stewart on the buy side. There was also a great session from Marc Bresseel and we finished off the event with a fireside chat , hosted by Julia Linehan , between Will Harmer and Jochen Schlosser .
Thanks to all from the Digital Voice, Bluestripe and Adform that helped make the event a great success, but special shout out to Blanca San Martín Dinesen who simply pulled it all together.
#adform #utiq #identity
32 media groups across mainland Europe have hit Google with a €2.1 billion lawsuit, citing incurred losses due to Google misconduct.
A Google spokesperson said “Google works constructively with publishers across Europe. ... (Our advertising tools) adapt and evolve in partnership with those same publishers."
I did check, and it’s not April fools day.
