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Philip Crocker
Vice President, Business Development & Channel at SoftIron
Philip Crocker is a prominent figure in the IT channel industry, currently serving as the Vice President of Business Development and Channel at SoftIron, a company specializing in purpose-built and performance-optimized data infrastructure solutions.1 He has been recognized multiple times for his contributions to the field, most notably being named a CRN Channel Chief in both 2023 and 2024.14
Crocker joined SoftIron in early 2021 and quickly made an impact by establishing the company's first formal global channel partner program, SoftIron + Co.1 Under his leadership, this program has been successful in building an elite community of profitable channel partners, accelerating SoftIron's market share growth.1
His expertise lies in several areas:
- Channel strategy and development
- Brand development
- Cloud computing solutions
- Partner program management
Crocker is particularly passionate about SoftIron's HyperCloud technology, which he describes as "the world's first reductive cloud technology," providing managed service providers (MSPs) with new opportunities in cloud infrastructure deployment and operation.1
On LinkedIn, where his username is philicitations, Crocker regularly shares insights about channel partnerships, cloud computing, and IT infrastructure.23 He has been working at SoftIron for approximately four years as of early 2024.3
Throughout his career, Crocker has demonstrated a strong commitment to innovation in the IT channel, consistently working to advance channel agendas and deliver successful partner programs and strategies.14
Highlights
#BrunchWithABuddy #DZ #PancakeCorral #TomG After an epic launch week for #VMSquared, at our Bellevue event Tuesday March 19th we had a terrific series of dialogs with partners and customers about replacing vSphere and the onward journey to true private cloud with #SoftIron for those that wish to get there.
We set up #HyperCloud in ~2 hours - the first time anyone in the industry has showcased that capability at a public venue in the USA with a fully integrated true private cloud, powered by a simple domestic socket.
'Brilliant! AWS in a box for on prem clouds' was how one partner characterized it.
You can watch us setting HyperCloud up in our forthcoming time lapse video from the event, that we'll post next week.
And then a fabulous breakfast today as 'icing on the launch cake' with Tom G, founder and owner of our partner DZ solutions, who flew up from Hollywood to participate in our launch. Thanks for making the trip and being great company Tom! Old guys rule, right!
