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Philip Raby

General Manager International — mediarithmics - Revenue Collective Member

Philip Raby is the Chief Revenue Officer (CRO) at mediarithmics.14 He has extensive experience in sales and marketing, previously serving as the General Manager International at the company.1 Raby's career includes roles such as VP of Revenue at Localistico and managerial positions at companies like Quill Content, RocketHires, Affectv, Criteo, and TradeDoubler.1

Raby holds a Bachelor's degree in Finance from the University of Newcastle, which he obtained between 2005 and 2007.1 He also received a certification in SaaSy Sales Management from SaaSy Sales Leadership in June 2020.1

In his role at mediarithmics, Raby has been involved in discussing the evolution of the marketing data stack, particularly focusing on topics such as:

  • Types of data stacks and their suitability for marketers and brands
  • The impact of third-party cookie degradation on DMPs
  • The role of CDPs and challenges facing brands in the evolving industry
  • How mediarithmics helps brands leverage their data more effectively3

Raby is active on LinkedIn, where he shares insights about data, media, and marketing under the username phraby.245

Highlights

Aug 14 · linkedin

We are thrilled to announce we are teaming up with Pubstack at DMEXCO - Digital Marketing Expo & Conference to bring together Publishers for an informal gathering to unwind and discuss efficient data-driven monetisation strategies, exchange insights, and get inspired by success stories.

RSVP Link in comments.

Jean-Vincent 'JV' Chardon Richard Kidd Gilles Guillou Asmaâ BENTAHAR Angelica Pratolini Isabel Montalvão

#data #media #advertising #monetisation

Related Questions

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Philip Raby
Philip Raby, photo 1
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Location

London, England, United Kingdom