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Philippa Lowe
Creating new MarComms team and department at Trinity - Content & Communications Strategy - Digital PR - Social Media - Content Marketing - Copywriting
Professional Background
Philippa Lowe is an accomplished communications expert with over 20 years of rich experience across various sectors, including corporate, not-for-profit organizations, and small businesses. As the Chief Ideas Officer at Incredible Communications, Philippa plays a pivotal role in crafting unique communication strategies that set her agency apart from the typical digital PR firms. With an unlikely motto of 'No Bull(et)', Philippa emphasizes authenticity, transparency, and delivering genuine value to clients. Under her leadership, Incredible Communications has successfully navigated the ever-evolving landscape of digital PR, ensuring that their offerings are not just about selling services but about enhancing the organizational culture and driving tangible business benefits.
Philippa's extensive background includes high-impact positions and initiatives that have revolutionized communication paradigms in various organizations. As the former Director of Marketing and Communications at Trinity Grammar School, she was instrumental in fostering effective communication strategies that engaged students, parents, and staff alike. Her previous roles showcase her versatility, with significant experience in structural reorganization and strategic engagement at FEBC Australia, a not-for-profit organization dedicated to media and ministry.
Known for her dynamic public speaking and training workshops, Philippa is frequently invited to share her insights on global platforms, celebrating her achievements and contributions to communication disciplines. She has received numerous accolades from leading media organizations, acknowledging her exceptional radio and print journalism work, which has resonated with audiences and set benchmarks in the field.
Education and Achievements
Philippa's educational background plays a crucial role in her effective communication strategies. She holds a Master's degree in Communication and a Diploma in Marketing from Charles Sturt University, where she also completed an elective specializing in Wine and Beverage, reflecting her diverse interests and expertise. Her foundational education includes a Bachelor of Arts in English Language and Literature from The University of Reading and studies at Bromsgrove, further solidifying her scholarly credentials.
Philippa's commitment to lifelong learning and professional development continually enhances her communications expertise. With a proven track record of building substantial blog readerships, she has established herself as an influencer in the communications arena, cultivating organic engagement without resorting to promoted posts.
Notable Achievements
Philippa Lowe's journey has been punctuated with several notable achievements:
- Award-Winning Journalist: Recognized for her outstanding contributions to radio and print journalism by leading media organizations, Philippa's work has influenced audiences and shaped public discourse.
- Successful Leadership in Digital PR: As Chief Ideas Officer at Incredible Communications, she has pioneered innovative communication strategies that integrate values-based engagement, boosting the organization’s reputation and client satisfaction.
- Speaking Engagements and Workshops: Philippa is a sought-after speaker, known for her engaging presentation style and expertise in communications strategy, digital PR, and storytelling. Her workshops have empowered professionals to elevate their communications practices.
- Expertise in Copywriting and Content Marketing: With a background in copywriting, she has successfully helped numerous brands craft compelling narratives and customer engagement strategies.
- Impactful Non-Profit Work: Her strategic engagement initiatives at FEBC Australia have led to enhanced donor relations and increased community involvement, showcasing her dedication to meaningful communication in service-oriented fields.
