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Philippe Pinatel
CEO MERIT BEAUTY
Philippe Pinatel is the newly appointed Chief Executive Officer of MERIT Beauty, a minimalist makeup brand.12 Here are some key details about his background and appointment:
Professional Experience
Philippe Pinatel brings 25 years of experience in the beauty industry, specializing in high-growth, omnichannel brands.2 His career highlights include:
- Most recently served as Global President at MAC Cosmetics from 2020 to 202414
- Held senior leadership positions at Sephora, Guerlain, and Birchbox3
- Known for his expertise in shepherding brands through rapid growth and leading complex, multibillion-dollar global organizations1
Appointment at MERIT Beauty
- Appointed as CEO of MERIT Beauty in early 2024, succeeding founder Katherine Power2
- Power will remain as Chairperson of MERIT, working closely with Pinatel on innovation and creative vision3
- Pinatel expressed excitement about joining MERIT and contributing to its ongoing success2
MERIT Beauty Background
- Founded in 2021, MERIT is a US-based cosmetics brand focusing on minimalist, "clean" beauty products1
- The brand has experienced significant growth, becoming profitable on an EBITDA basis and generating over $100 million in omnichannel retail sales in 20232
- MERIT's products have been successful at Sephora, with 80% of its lineup becoming bestsellers in the retailer's "clean" category2
Philippe Pinatel's appointment comes as MERIT enters a new phase of growth and opportunity. His extensive experience in the beauty industry is expected to be crucial in MERIT's journey towards becoming a generation-defining beauty brand.1
Highlights
Excited to join MERIT BEAUTY, jumping again to entrepreneurship, high growth and continuing building this amazing story with Katherine Power and the MERIT leadership team. I am incredibly impressed with the success both within the exclusive partnership with SEPHORA and Meritbeauty.com. Love the aesthetics, simplicity and vision of the brand.
https://lnkd.in/eeP5xFd9
This is one of the happiest and proudest moment at M.A.C as WWD named M.A.C « brand of the year ». Congratulations to the M.A.C team and our 13000 artists around the world for reinventing M.A.C desirability model, but also for showing great adversity during the heart of the crisis and making M.A.C rebound truly remarkable ! A lot to celebrate 🎉🍾🍾
