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Phillip Katz

Group Head, Media & Engagement at Doremus

Phillip Katz is the Group Head of Media & Engagement at Doremus, a role he has held since January 2019. In this position, he oversees media operations across the agency's offices in New York, San Francisco, and London, managing the media and engagement offerings within Doremus' network. His career at Doremus spans over 25 years, during which he has progressed through various roles including Director of Media and VP of Media Planning.12

Professional Background

  • Current Position: Group Head, Media & Engagement at Doremus (Jan 2019 - Present)
  • Previous Roles:
    • Director of Media (Jan 2014 - Present)
    • VP, Media Planning (Jul 2010 - Dec 2013)
    • Media Supervisor (Jan 2004 - Jul 2010)
    • Senior Media Planner (Aug 1999 - Dec 2003)
    • Assistant Media Planner (Jul 1998 - Aug 1999)

Education

  • Syracuse University: Bachelor of Arts in Television, Radio, & Film Management (1994 - 1998)

Expertise

Katz specializes in B2B marketing and media strategies, focusing on innovative approaches to engage target audiences effectively. His insights often highlight the importance of brand identity and the integration of traditional and digital media strategies in B2B contexts.13 He is also recognized for his expertise in Account-Based Marketing (ABM), leveraging advanced targeting technologies to enhance brand visibility among key business decision-makers.3

Katz's extensive experience and strategic vision contribute significantly to Doremus's reputation as a leading B2B marketing agency within the Omnicom Group.

Highlights

Doing things differently in B2B marketing - MediaCat Magazine

Related Questions

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What makes Phillip Katz's approach to media and engagement unique?
How has Phillip Katz's role at Doremus impacted the company's media operations?
Phillip Katz
Phillip Katz, photo 1
Phillip Katz, photo 2
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Location

New York, New York, United States