Sign In

Phillip Lomax

Mediascience®

Highlights

Aug 30 · linkedin

Thank you, NextTV, for covering this innovative research from  MediaScience and BrightLine on Interactive Ads.

"Brightline’s interactive ad formats have been adopted and adapted by media companies including The Walt Disney Company, NBCUniversal, Paramount+ , Roku, and VIZIO.

BrightLine worked with MediaScience on the study, which was designed to compare single exposures to standard video ads with interactive video ads. The study also looked at what happens when standard ads are paired with interactive ads and how much multiple exposures to an interactive ad can move the needle."

Did you know that MediaScience was the first to test Interactive TV Ads way back in 2000?

Certainly, it's good for the whole industry to hold ourselves to the same rigorous standard MediaScience always has when understanding the value of innovation. It's essential to test new formats on the device on which they will be served, and I'm grateful to our partners at BrightLine for recognizing the importance of ecological validity.

We should build on these findings as an industry and look back at MediaScience's work across interactive formats to inform our journey towards even more powerful formats—and, of course, the holy grail, Shoppable Ads.

Let's Test TV on TV. Anything else is... well, you know!

Aug 28 · linkedin

Sure Ryan Reynolds, Serena Williams, amd Kara Swisher will be speaking at this year’s INBOUND conference hosted by HubSpot— but if you ask me who the real stars of that conference will be, it’s got to be our partners Kate Newstead and Tyrona (Ty) Heath of the LinkedIn B2B Institute debuting NEW MediaScience research LIVE from Boston:

THE SECRETS OF EFFECTIVE BRANDING IN B2B ADVERTISING

81% of B2B advertising dollars are spent on ads that don’t build a future revenue pipeline for the brand. 19% do. Which camp is your brand in? LinkedIn’s B2B Institute shares groundbreaking insights from their landmark B2B advertising study in collaboration with MediaScience's attention lab measurement technology. Get ready for a ride into a world of tactics that will transform your ads into future sales magnets.

🧲⚡️

If you’re planning on attending, lock in your reservation, it’s going to be sold out!

https://lnkd.in/erJgSbhq

^personally speaking, I think it’s pretty “meta” to post about this groundbreaking research partnership w/ Linkedin on LinkedIn 🔥

Related Questions

What are Phillip Lomax's key achievements at MediaScience?
How did Phillip Lomax's role at Uber prepare him for his position at MediaScience?
What innovative technologies is MediaScience developing under Phillip Lomax's leadership?
How has Phillip Lomax's experience at Harvard Business School influenced his career?
What are some notable partnerships Phillip Lomax has established at MediaScience?
Phillip Lomax
Add to my network

Experience

Mediascience®
Council Member at Forbes Business Development Council

Education

Leadership, Harvard Business School Executive Education
Tasis The American School In England
Harvard Business School
Leadership, Education, Harvard Business School Online
Bachelor Of Fine Arts In Theater, Acting, Cornish College Of The Arts

Location

New York, New York, United States