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Phillip Zhang
Product Manager, Augmented Reality Ads at Snap Inc.
Phillip Zhang is a seasoned professional with a diverse background in technology, marketing, and business. He currently holds the position of Principal Product Manager - Technical for Amazon Shopping Ads.13 Previously, he served as the Product Manager for Augmented Reality Ads at Snap Inc..2
Zhang's educational background is impressive, having studied at several prestigious institutions:
- AB in Art History and Economics from Harvard University
- MCIT Master of Computer and Information Technology in Computer Science from the University of Pennsylvania
- MBA from Columbia Business School
His career history includes notable roles such as:
- Product Marketing Lead for Shopping and Retail Ads at Instagram
- Product Marketing Manager at Instagram
- Director of Personalization and Loyalty Marketing at Saks Fifth Avenue
- Associate Director of Finance and Planning at The Museum of Modern Art
- Business Analyst at McKinsey & Company
Zhang's expertise spans product management, augmented reality, advertising technology, and marketing strategy. His diverse experience in both technology and business roles has likely contributed to his success in bridging the gap between technical innovation and business objectives.2
Highlights
This week Snap Inc. launched new AR and ML tools that offer brands powerful new ways to create immersive shopping journeys and engage users with fun and interactive experiences they can share with their friends.
It's faster and easier than ever before to create AR assets, turning 2D product catalogs into try-on experiences. And brands can now create custom ML face effects using easy-to-use Gen AI technology, converting simple text and image prompts into unique ML models powering realistic Snap AR face effects.
Read more on TechCrunch:
As part of our continued investment in shopping on Instagram and Facebook, we are introducing Shops ads to thousands of new US businesses to make it easier for people to purchase directly from ads, either in our apps or on a business’ website.
Our tests show that campaigns using Shops ads outperformed website-only campaigns with a cost per action and return on ad spend improvement of 20% on average.
To learn more, see our Meta blog post here: https://lnkd.in/e4dqayEw
And to learn more about checkout on Instagram, visit: https://lnkd.in/e2aHw_w
#instagram #facebook #ecommerce #fashion #instagramshopping #digitalmarketing #retail #ecommerce #socialcommerce
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