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Pierluigi Cumo

Director of Marketing, On Road, North America at Michelin

Pierluigi Cumo is an accomplished senior marketing and commercial leader with a diverse background in Consumer Packaged Goods (CPG), Healthcare, and Information Technology. With extensive experience managing global brands across three continents, Pierluigi excels in all aspects of brand strategy, from market assessment to final implementation. He is known for his collaborative approach, working with cross-functional teams on local and global levels, managing sales channels, nurturing relationships with key opinion leaders, and providing education and training. Pierluigi has successfully launched digital-first brands through innovative cross-company partnerships.

Highlights

May 31 · linkedin

🌟 Michelin: Driving Sustainable Mobility 🌟

Recently, I had the privilege of speaking at the International Tire Exhibition & Conference about sustainable mobility. The transportation and logistics sector is vital for our economy, enabling the movement of goods and services that power our daily lives. However, it contributes significantly to greenhouse gas emissions, emphasizing the need for change.

At Michelin, we’re committed to driving innovation and shaping the future. For 135 years, we’ve pushed the boundaries to define and redefine what’s possible for our customers. Here’s what we’ve delivered:

💡 Sustainability Without Compromise: Our products and solutions enhance performance while protecting our planet.

📈 Enduring Success for Our Partners: Reducing the operational footprint isn’t just a corporate responsibility; it’s an enduring strategic advantage.

🌱 Environmental Stewardship: From longer-lasting tires to reduced resource consumption, we lead the way in environmental responsibility.

Collaborating with strategic partners allows us to tackle industry challenges head-on. Together, we pave the road to sustainable mobility.

Exciting times lie ahead as we keep North America in motion! 🚀 🌎

#Michelin #SustainableMobility #sustainability #sustainablebusiness #innovation #forwardthinking #rubbernews

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Location

Greenville, South Carolina, United States