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Piero DePaoli

Senior Director, Product and Solutions Marketing Strategy and Operations at ServiceNow

Piero DePaoli is a seasoned marketing executive currently serving as Vice President of Customer and Community Marketing at ServiceNow, where he leads initiatives to amplify customer value and community engagement.4 However, the query specifically references his prior role as Senior Director of Product and Solutions Marketing Strategy and Operations at ServiceNow (held from February 2021 to January 2022).4

Key Professional Background

  • ServiceNow Leadership: As Senior Director, he drove strategy and operations for product marketing, including semi-annual product launches, technical product marketing, and persona research. A major achievement was developing ServiceNow’s Global Solutions Framework, shifting the company from product-led to solution-led marketing.4
  • Security and Risk Expertise: Previously led product marketing for ServiceNow’s Security Business Unit (Security Operations, Governance, Risk, and Compliance solutions), contributing to over $100M in annual revenue for Security Operations and 400% growth in Governance, Risk, and Compliance products.24
  • Symantec Experience: Held roles including Senior Director of Global Product Marketing for Enterprise Security, managing a team of 30+ and driving over $2B in annual revenue.4
  • Early Career: Worked at iPass (product marketing and management), UUNET (sales and engineering roles), and CompuServe Network Services.4

Education

  • MBA (Marketing & Information Systems) and BA (Economics & Political Science) from the University of California, Davis.2

Additional Context

  • LinkedIn Activity: Engages in thought leadership on marketing trends, including automation in security and enterprise marketing evolution.15
  • Personal Interests: Participates in running events, such as completing an 8K race in San Francisco.3

His career reflects a focus on scaling enterprise solutions through strategic marketing and operational excellence, particularly in security and workflow automation.24

Related Questions

What are some of Piero DePaoli's most notable achievements at ServiceNow?
How did Piero DePaoli's role at Symantec prepare him for his position at ServiceNow?
What specific strategies has Piero DePaoli implemented for ServiceNow's Security Business Unit?
How has Piero DePaoli's career evolved over the past two decades in the technology sector?
What are some of the key projects Piero DePaoli has led at ServiceNow?
Piero DePaoli
Piero DePaoli, photo 1
Piero DePaoli, photo 2
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Location

San Francisco Bay Area