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Pierre Addoum

ARGO Augmented Customer Experience CEO, Co-founder | Machine Learning, New Business Development

Pierre Addoum is a seasoned entrepreneur and business leader with extensive experience in finance, technology, and sustainability. He is currently the CEO and Co-founder of ARGO Augmented Documents and BEAR2b by ARGO, companies focused on augmented reality technologies.12 In 2022, Addoum became an Associé at Time for the Planet, an organization dedicated to addressing climate change.12

Addoum's career spans over two decades, beginning in 1999 as a Junior Auditor at Mazars. He then spent several years at Dexia, holding various positions including Senior Advisor, VP of Long Term Funding, and Senior Credit Risk Manager.1 His entrepreneurial journey began in 2009 when he co-founded Approach Guides Wine, followed by founding Amudo in 2010 and Wemap in 2013.12

With a strong educational background, Addoum holds an MSc in Physics, Math, and Economics from Ecole spéciale des Travaux publics, du Bâtiment et de l'Industrie.1 He has also obtained certifications in Machine Learning and Artificial Intelligence from Coursera and Stanford University.12

Addoum's expertise lies in machine learning, new business development, and augmented reality technologies. Under his leadership, ARGO has developed innovative AR solutions, including a software development kit that uses Web AR to offer seamless AR experiences without the need for app downloads.3 This technology has been successfully implemented in various industries, including retail, as demonstrated by the augmented reality-enhanced Christmas catalog for JouéClub, which generated significant engagement and sales.3

As a thought leader in the AR space, Addoum believes that augmented reality will play an increasingly important role in how consumers experience both printed and digital media.4 His work at ARGO aims to create new business models and experiences that bring static content to life, providing contextual information in real-time.4

Highlights

Oct 31 · theorg.com
Pierre Addoum - CEO, Co-founder at ARGO - The Org
Pierre Addoum - CEO, Co-founder at ARGO - The Org

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Pierre Addoum
Pierre Addoum, photo 1
Pierre Addoum, photo 2
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Location

Greater Montpellier Metropolitan Area