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Pierre Calmard
Président Dentsu France
Pierre Calmard is the President of Dentsu Aegis Network in France, a position he has held since October 2020. He has a strong background in statistics and marketing, having graduated from prestigious institutions such as ENSAE and HEC. Calmard began his career at Médiamétrie and has held significant roles at various companies, including Isobar and iProspect, where he served as CEO before his current role at Dentsu.237
Career Highlights
- Born: 1968 in Tehran.
- Education:
- Hypokhâgne-khâgne scientific at Janson-de Sailly (1986)
- Engineer statistician from ENSAE (1988)
- Master in marketing intelligence from HEC (1991)
- Professional Experience:
Leadership Philosophy
Calmard is known for his innovative approach and emphasis on the integration of technology and data within marketing strategies. He advocates for a harmonious corporate culture that balances business objectives with societal impact, reflecting a commitment to responsible communication practices.67 His leadership style combines a deep understanding of data analytics with a philosophical perspective on the role of technology in society, often referencing thinkers like Nietzsche to illustrate his views on progress and collective intelligence.27
Under his leadership, Dentsu France has focused on restructuring its data offerings and enhancing its digital performance capabilities, aiming to provide clients with comprehensive insights into their marketing effectiveness.14
