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Pierre-Nicolas Dessus

General Manager at Infopro Digital - Publisher @ La Gazette des Communes / Le Courrier des Maires

Pierre-Nicolas Dessus is the General Manager at Infopro Digital, a position he has held since September 2022. In this role, he is primarily responsible for media distribution, focusing on extending company licenses to various group brands and enhancing subscriber engagement. His efforts have already led to significant growth in subscriber numbers for publications like Gazette des Communes and LSA, with a reported increase of 47% in the last year.1

Background and Experience:: Dessus has a robust background in digital marketing and data management. Before joining Infopro Digital, he served as the Head of Digital Marketing and Data at France Télévisions from 2012, where he was instrumental in researching digital practices, developing audiences, and generating digital revenue streams. His academic credentials include a Master’s degree in Management from Université Paris-Dauphine and a Master’s degree in Marketing Research and Strategy from Sciences Po Paris.1

Career Path::

  • Early Career: He began his professional journey as a Research Executive Assistant at IFOP.
  • Lemonde.fr: He played a key role in developing the paid digital offerings of this major publication.
  • Reed Business Information: He advanced through roles from Digital Marketing Manager to Group Marketing Manager.12

Dessus's extensive experience in both BtoB and BtoC sectors equips him with the skills necessary to navigate the evolving landscape of digital media and marketing effectively.

Highlights

Nomination Infopro Digital : Directeur général délégué - VD Communication
The Infopro Digital group strengthens its management team with three ...

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Pierre-Nicolas Dessus
Pierre-Nicolas Dessus, photo 1
Pierre-Nicolas Dessus, photo 2
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Location

France