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Piers Fawkes

Optimistic about the Future

Who is Piers Fawkes?

Piers Fawkes is the founder and president of PSFK, a leading trends research and innovation consulting company based in New York City.1357 He is a globally recognized expert on trends, retail, and consumer behavior.7

Career Highlights

  • Founded PSFK in 2004, which examines trends in major corporations and provides market research and innovation consulting services1
  • Co-founded Broadmind.ai, a company that helps organizations create value through AI2
  • Founded Trend God, a company that provides AI-powered instant trends research services2
  • Founded The Prompt, a media company that creates AI-powered email newsletters2
  • Co-founded Wallkit, a paid-subscription platform designed for media companies and digital content owners2
  • Founded Retail Innovation Week, an annual celebration of retail and consumer experience innovation2
  • Served as an advisor to The New Stand2

Education and Recognition

  • Recognized by Fortune magazine as a "21st-century re-boot" of McKinsey & Company1
  • Frequently speaks at conferences and events as a trends and innovation expert46

In summary, Piers Fawkes is an accomplished entrepreneur and trends researcher who has founded several successful companies in the media, retail, and AI industries. He is best known for his work at PSFK, where he has helped major brands and retailers stay ahead of the curve by identifying emerging trends and market insights.

Highlights

Sep 16 · linkedin

It's going to be a quieter week in terms of earnings calls but there are a two to three corporations reporting this week that give us good indicators on the broader market: Ermenegildo Zegna Group will give us a sense of whether the Chinese market remains a major problem for European and North American luxury brands and FedEx will help us understand the health of the ecommerce market (plus provide an insight into the latest American labor-employer dynamics). General Mills may also give us some indicators around the value consumer and the popularity of lower cost brands and offers.

Monday VNCE Vince Holding Corp

Tuesday  KGFHY Kingfisher PLC

Wednesday GIS General Mills, Inc. ZGN Ermenegildo Zegna NV SCS Steelcase Inc.

Thursday FDX FedEx Corporation DRI Darden Restaurants, Inc. MLKN MillerKnoll, Inc. SCHL Scholastic Corporation CBRL Cracker Barrel Old Country Store, Inc.

To track these companies simply subscribe on the Cliffnote tracker for free here: https://lnkd.in/ew4VPdjY

Sep 5 · linkedin

TLD-Watch? Today, companies are taking a highly strategic and creative approach to packaging, recognizing that it serves as a critical touchpoint in engaging consumers. Packaging has evolved beyond merely protecting or presenting a product; it is now a powerful tool for storytelling, brand differentiation, and emotional connection. By leveraging trends such as minimalist design, nostalgic aesthetics, and playful or functional packaging elements, brands aim to resonate deeply with consumers on multiple levels.

In particular, companies are focusing on eliciting emotions of nostalgia, trust, and excitement. Whether it’s through the use of heritage patterns that evoke cultural authenticity, toy-like designs that bring a sense of fun and childhood joy, or sustainable practices that align with consumers’ values, brands are crafting packaging that not only attracts attention but also builds a lasting emotional bond. The goal is to create packaging that is not just visually appealing but also meaningful, making consumers feel more connected to the product and, by extension, to the brand itself. By doing so, companies hope to foster brand loyalty, drive repeat purchases, and ultimately, position their products as integral parts of consumers’ lives.

Related Questions

What inspired Piers Fawkes to start PSFK?
How did Piers Fawkes transition from London to New York for his startup?
What are some of the major trends PSFK has identified in recent years?
How did PSFK's first client, Anheuser-Busch, influence the company's growth?
What is the significance of the mixed initials in the name PSFK?
Piers Fawkes
Piers Fawkes, photo 1
Piers Fawkes, photo 2
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Location

Tamarindo, Guanacaste, Costa Rica