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Piers Heaton-Armstrong

Vice President Advertising Europe at Amazon

Piers Heaton-Armstrong is a senior executive at Amazon, currently serving as the Vice President of Advertising for Europe.1 He leads the EU Advertising division at Amazon, working with highly talented advertising teams.1

Professional Experience

Heaton-Armstrong has extensive experience in the advertising industry, particularly within Amazon's ecosystem. His role involves overseeing Amazon's advertising operations across Europe, focusing on helping businesses grow through Amazon's advertising platform.2

Leadership and Expertise

As a leader in Amazon Ads, Heaton-Armstrong is known for:

  • Providing advice and insights to small businesses on how to grow using Amazon's advertising tools2
  • Hosting and participating in major industry events, such as the Cannes Lions festival and Roland Garros tennis tournament3
  • Representing Amazon Ads at conferences like the OMR festival in Hamburg4

Initiatives and Recognition

Heaton-Armstrong is actively involved in various Amazon initiatives:

  • He promotes employee recognition programs like the Da Vinci Awards for the Amazon Ads Sales Team in Europe5
  • He supports sustainability efforts, such as the opening of Amazon's first Second Chance Store in London6

Additionally, he has been involved with Amazon's expansion into the entertainment industry, having visited Amazon's space at Shepperton Studios.7

Piers Heaton-Armstrong's LinkedIn profile showcases his role as a key figure in Amazon's European advertising operations, where he frequently shares updates about Amazon Ads' activities and industry events.8

Highlights

Jun 21 · linkedin

🎉 Please join me in celebrating our recent Da Vinci Awards Winners!

The #amazonads Sales Team hosts an EU-wide employee recognition program, the Da Vinci Awards. These awards celebrate teams that are driving long-term business results for our customers with creative advertising solutions.

Providing a supportive workplace culture for employees to develop their ideas is one of Amazon´s mechanisms in its commitment to “Strive to be Earth´s Best employer”. This includes having an iconic and meaningful recognition program which generates synergies in client centric efforts among teams, increases motivation, and build a team with a sense of pride to belong.

Congratulations Shaema Katib, Özge Uz, Dario Hernández Canto, and Rene Nießen for  becoming the latest Da Vinci Awards winners!

Thank you to everyone that submitted their ideas, let's continue to #ReimagineAdvertising together.

Learn more about working at #AmazonAds:  https://amzn.to/3hF4Fth

Jun 17 · linkedin

As a warm up to #CannesLions I had a lovely couple of days hosting customers in Paris at #RolandGarros. Thanks to Alex Green and Brigitte Ricou-Bellan for joining me to talk about the #AmazonAds European business and #PrimeVideo and Live Sports. Thank you also to Stéphane Grenier for hosting us all in Paris.

Related Questions

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Piers Heaton-Armstrong
Piers Heaton-Armstrong, photo 1
Piers Heaton-Armstrong, photo 2
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Location

London, England, United Kingdom