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Pietro Erbacci

Group Marketing Director (CMO) at Officine Maccaferri S.p.a. | ESADE MBA

Pietro Erbacci is a Senior Manager with a top-tier MBA from ESADE and the University of California, Berkeley, Haas School of Business. With over 13 years of experience in Multinational Corporations like Maccaferri, Microsoft, and Facebook, as well as the Consulting Industry, he has a strong background in Marketing and Communication Team leadership, and managing complex Strategic Projects globally. Currently, Pietro leads the Global Marketing Department at Officine Maccaferri Group, a key international player in the construction and engineering sector with a vast global presence.

Highlights

Nov 24 · linkedin

I am honoured to be included in Forbes Italia's list of the 100 most successful CMOs of 2023!

This recognition proves that great results can be achieved by combining passion and dedication with constant teamwork.

For this reason, a big thank you is in order for the entire Maccaferri #team: another recognition in our journey to reach ever higher goals.

Let's keep up the good work 👏👏.

Sep 14 · linkedin

“The high bar that B2C giants have set for personal, customized customer experience increasingly extends to B2B companies”. Interesting McKinsey & Company reading on the challenges that B2B companies have to face to boost their growth, redesigning their customer journeys to improve the experience they are delivering. Understanding what customers want, and prioritizing actions based on the return expected, it’s critical for success. #customerexperience #digitaltransformation #b2b

Pietro Erbacci
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Location

Forlì, Emilia-Romagna, Italy