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Pilar Fernandez Hermida
Founder. We help Health Tech Companies Go to Market.
Pilar Fernandez Hermida is an experienced International Go-to-Market expert with over 20 years of experience in launching sales and partner ecosystem strategies.
She is the Founder of i-Expand, a commercial strategy advisory firm that focuses on helping Health and Tech companies go to market faster and with reduced risk and cost. The firm also operates the Healthcare Go-to-Market Academy© to assist companies in translating their products into viable businesses.
Pilar has collaborated with 450+ companies in implementing market-proof frameworks through partnerships with venture-builders, accelerators, and academia. She is also working on her upcoming book, 'Cash or Crash: How to launch a Digital Health business,' set to be released in 2024.
She serves as a Board Member at Digital Health and Care Alliance (DHACA), mentors at IVMS (Imperial College), and is an in-residence Go-to-Market Expert at several accelerators. Additionally, Pilar is an angel investor, mentor, and non-executive Board member.
With proficiency in 9 languages, including English, French, Spanish, Italian, Portuguese, Galician, Dutch, German, and Russian, Pilar is adept at 'connecting the dots' and launching innovative revenue-generating business models in both platforms and pipeline businesses.
Throughout her career, Pilar has worked across various market segments, partner types, and geographies, with a primary focus on the Health and Tech sectors. She has held key positions in global leadership teams at companies like Cisco and Wolters Kluwer, introducing new solutions to markets across 6 continents.
Pilar is known for her belief in innovation and has assisted numerous client organizations and government institutions worldwide in leveraging technology to meet their objectives. She has led delegations to the UN/WHO and played a role in standardizing digital health solutions at the national level. Her contributions have driven double-digit growth year over year and facilitated raising $350 million in funds.
Educationally, Pilar holds a Degree in Translation and Interpreting with Distinction from the University of Vigo in Spain, a First-Class Degree in International Relations from the University of Westminster in the UK and Notre Dame de la Paix in Belgium. She has also completed the Stanford Advanced Program Management diploma and various courses in sales, technology, and science.
Pilar Fernandez Hermida can be contacted at [email protected] and found on Twitter @iexpandglobal.
