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Pinny Gniwisch

Co Founder at JuliannaB

Pinny Gniwisch is a seasoned entrepreneur and marketing expert who co-founded Ice.com, a pioneering online jewelry retailer. His vision and leadership were instrumental in transforming the company into a major player in the e-commerce industry.

During his 12-year tenure at Ice.com, Pinny was deeply involved in various facets of the business, including customer acquisition, marketing, PR, and forging strategic partnerships with key internet players and Hollywood studios.

Pinny's goal at Ice.com was to revolutionize the jewelry purchasing experience, particularly targeting a shift in the traditional buyer demographic from men to women through innovative marketing strategies and social media engagement.

He played a pivotal role in driving Ice.com's sales from inception to close to $100 million, shaping the brand's identity as a provider of 'everyday jewelry,' managing marketing initiatives, PR campaigns, business development, and spearheading unique projects.

Pinny Gniwisch was a trailblazer in utilizing digital platforms for marketing, being among the first to leverage YouTube for promotional purposes and pioneering successful corporate blogging with 'www.sparklelikethestars.com'. He also led the creation of Ice's acclaimed curation project.

Beyond his contributions at Ice.com, Pinny has been actively engaged in the e-commerce realm, serving as the youngest board member at Shop.org (NRF), speaking at prestigious internet conferences globally, hosting a podcast with renowned author Hugh Macleod, and holding adjunct professor roles at McGill University and Rutgers Center for Leadership Development. He has also been a guest lecturer at esteemed universities like Plattsburgh and Darden.

Pinny Gniwisch's expertise spans across marketing, PR, e-commerce, social media, teaching, and public speaking. He is widely recognized for his insights, having been quoted in reputable publications like Forbes, Fortune, Business Week, Wall Street Journal, New York Times, CNBC, and more.

His educational background includes studying Masters in Philosophy at Rabbinical College Of America and attending Yeshiva Ohr Elchonon Chabad on the West Coast. Pinny has held key positions at organizations like EVP Business Development at DELMAR JEWELRY and notable roles at Rio and McGill University. He has also founded The Living Legacy.

Pinny Gniwisch's rich blend of experience, entrepreneurial spirit, and marketing prowess position him as a remarkable figure in the digital marketing and e-commerce sectors, with a strong emphasis on driving innovation and fostering industry growth.

Pinny Gniwisch
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Location

Montreal, Quebec, Canada