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Piriya Tantrativud

CMO and Co-Founder at Glazziq Co., Ltd.

Professional Background

Piriya Tantrativud is a dynamic and innovative professional, currently serving as the Head of Creative Marketing and Co-Founder at Glazziq Co. Ltd., a leading online e-commerce platform transforming the way consumers shop and connect with brands. With a keen eye for creative marketing and a strategic mindset, Piriya is involved in all aspects of content creation and curation, as well as directing creative marketing campaigns that highlight Glazziq's unique offerings in a competitive market. His entrepreneurial spirit was evident even before Glazziq, as he founded the creative startup Sticgo, known for developing engaging photo applications such as Sticgo, Lumis, and Repostly.

Throughout his career, Piriya has honed his expertise in brand strategy and creative marketing. His diverse portfolio includes previous positions with some of the leading organizations in the region, including True Corporation and Siam Cement Group. These roles have allowed him to gather extensive experience in various capacities, including brand management, communications planning, and channel development. His early career at L.E.K. Consulting further bolstered his analytical skills and strategic planning capabilities.

Education and Achievements

Piriya’s academic background reflects his commitment to excellence and a strong foundation in both economics and marketing. He holds a Bachelor of Arts with honors in Economics from Harvard University, a prestigious institution known for producing leaders across the globe. To further enhance his business acumen, Piriya pursued his MBA in Marketing from the London Business School, where he developed a profound understanding of market dynamics and consumer behavior. Additionally, he participated in the Winter MBA Exchange program at the Kellogg School of Management, Northwestern University, enriching his business education with a broader perspective on global market trends.

His contributions to the field of marketing are not only limited to industry practice. Piriya has shared his insights and expertise as a blogger for “A Day” Poets, where he writes about marketing concepts and creative strategies that inspire others in the industry. Moreover, he is the author of a bestselling comic marketing book, which showcases his innovative approach to engaging audiences and communicating brand messages in a relatable and entertaining manner.

Notable Achievements

Piriya's remarkable career trajectory is highlighted by a series of significant achievements that underscore his passion for creative marketing and brand strategy. Serving as Co-Founder and CMO of Glazziq, he has been instrumental in establishing the brand's presence in the online e-commerce landscape, demonstrating the effectiveness of his creative marketing approaches. His leadership in content creation and curation has distinguished Glazziq as an innovative player among its competitors, enhancing the overall customer experience and growing brand loyalty.

As a founder of Sticgo, Piriya successfully developed multiple applications that catered to the evolving needs of consumers, tapping into the growing demand for creative photo-sharing tools in the digital age. His role at True Corporation, where he served as Brand Manager, allowed him to implement strategic initiatives that elevated brand visibility and consumer engagement. Similarly, his work as a Communications Planner at JWT attests to his ability to craft compelling narratives that resonate with target audiences.

Piriya’s tenure at the Siam Cement Group as ASEAN Channel Development expert enabled him to influence channel strategies across the region, while his analytical role at L.E.K. Consulting laid the groundwork for his strategic thinking abilities. With a rich blend of creative flair and strategic insight, Piriya Tantrativud continues to inspire and lead in the ever-evolving field of marketing.

Related Questions

How did Piriya Tantrativud leverage his education in Economics from Harvard University in his professional career?
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How has Piriya Tantrativud's experience as a founder of Sticgo influenced his approach to creative marketing?
What insights does Piriya Tantrativud offer in his bestselling comic marketing book?
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Piriya Tantrativud
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Location

Bangkok, Bangkok City, Thailand