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Pontus Axelsson

Product Guy

Pontus Axelsson is a serial entrepreneur and the founder of Bontouch, a digital product agency based in Stockholm, Sweden. He co-founded Bontouch in 2010 with Martin Forsling, introducing an innovative "software startup as-a-service" business model.1

Professional Background:

  • Founder & President of Bontouch (2008-2022)
  • Founder of Framna (2023)
  • Founder & Chairman of Akro (2001)
  • President of Swedish Climbing Federation (2010)

Notable Achievements: Axelsson helped build Bontouch into a leading digital product agency, with products used by over 50 million people. The company has worked with major brands like Swish, PostNord, SJ, SEB, H&M, and Post-it.1 In 2024, he was instrumental in Bontouch's merger with Shape, a Danish digital product agency, with the goal of creating a leading international digital product agency.1

Recent Developments: As of 2023, Axelsson has moved on to found a new company called Framna, while continuing to be involved in the tech and digital product space.23

Highlights

May 17 · blog.bontouch.com
Bontouch and Shape Join Forces to Revolutionize the Digital ...
Jul 31 · businesswire.com
Post-it Brand Releases Innovative Post-it App for Android

Related Questions

What inspired Pontus Axelsson to start Bontouch?
How did Pontus Axelsson and Martin Forsling come up with the "software startup as-a-service" model?
What are some of the most successful projects Pontus Axelsson has led at Bontouch?
How did the partnership between Bontouch and Shape come about?
What challenges did Pontus Axelsson face when developing the Post-it App?
Pontus Axelsson
Pontus Axelsson, photo 1
Pontus Axelsson, photo 2
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Location

New York, New York