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Poonam Joshi
Tiktok - Client Services Lead - UK
Professional Background
Poonam Joshi is a highly accomplished Director of Advertising Operations with a wealth of experience and expertise in the marketing and advertising industry. Over the years, Poonam has successfully navigated the complexities of digital advertising, showcasing her skills in Digital Strategy, Real-Time Bidding (RTB) Marketplaces, Management, Leadership, and Data-Driven Insights. With a career that spans several reputable organizations, she has consistently driven operational excellence and strategic growth in every role she has embraced.
Starting her career at Aladdin Multimedia Pvt Ltd as a Support Engineer, Poonam quickly established her strong technical foundation in the industry. Over time, she transitioned into ad tech, where she held the position of Manager - Adtech at Rediff.com. This role allowed her to deepen her understanding of advertising technologies and automation, laying the groundwork for her impressive career trajectory in Advertising Operations.
Poonam's journey took her to Gumtree.com, where she served as the Manager of Ad Operations. This pivotal role saw her managing advertising strategies and optimizing ad performances for one of the UK's largest classified ad platforms. She exemplified leadership and strategic planning, overseeing a crucial segment of the platform's advertising operations. Her immense contributions at Gumtree.co.uk led her to become the Head of Ad Operations at eBay Classifieds Group, further solidifying her position as a leader within the advertising space.
As a Director of Ad Operations at Scoota, Poonam demonstrated her knack for developing and implementing innovative strategies within easily dynamic environments. She was adept at analyzing market trends, leveraging data insights, and ensuring client satisfaction, which ultimately propelled the company's success in competitive marketing landscapes. Subsequently, she took her talents to Blis as the Director Of Client Services, where she honed her client management skills and deepened her understanding of client needs and expectations in a rapidly changing advertising ecosystem.
Currently, Poonam serves as Head Of Client Services at TikTok. In this role, she utilizes her extensive knowledge of digital strategies and market trends to craft compelling advertising solutions that resonate deeply with clients and cater to the audience's preferences. Her tenure at TikTok has been marked by a commitment to innovation, fostering collaboration, and embracing change in an ever-evolving digital landscape.
