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Prabhkiran Singh

CEO, Founder at Bewakoof®️ - Light-heartedness can make the world a happier place

Prabhkiran Singh is an entrepreneur and the Co-Founder and CEO of Bewakoof®, an innovative Indian direct-to-consumer (D2C) fashion e-commerce platform. Born in 1990, he is a civil engineering graduate from IIT Bombay who has built a remarkable entrepreneurial journey.23

Entrepreneurial Journey

Singh's entrepreneurial path began during his college days at IIT Bombay, where he first launched khadke gLASSI, a lassi cafe, which was his initial business venture. After two previous failed attempts, he co-founded Bewakoof in April 2012 with an initial investment of just ₹30,000 from his dorm room.23

Bewakoof - A Unique Brand Concept

Bewakoof was created with a playful vision - to promote being "fashionably silly" and appeal to millennials. The brand deliberately chose its humorous name to stand out, launching around April Fool's Day to emphasize its lighthearted approach.3 The company has since grown to:

  • Serve over 6 million customers
  • Generate revenue of 250+ crores
  • Achieve 6 million social media followers
  • Collaborate with major brands like Disney, Marvel, and Bollywood production houses13

Personal Philosophy

Singh describes himself as a "Cat with 9 Lives" who is passionate about entrepreneurship, startups, branding, and continuous learning. He believes that despite his success, he is always at "Day0" in terms of learning and personal growth.1

Currently based in Mumbai, he is not just a CEO but also an angel investor who continues to explore and contribute to the startup ecosystem.12

Highlights

Oct 29 · fibre2fashion.com
Prabhkiran Singh | Textile Industry - Fibre2Fashion
Meet Prabhkiran Singh and Siddharth Munot, the IITians who are ...
Sep 2 · yourstory.com
Prabhkiran Singh | YourStory

Related Questions

What inspired Prabhkiran Singh to start Bewakoof?
How did Prabhkiran Singh's failures shape his entrepreneurial journey?
What are some of the biggest challenges Prabhkiran Singh faced while growing Bewakoof?
How did Prabhkiran Singh and Siddharth Munot come up with the name Bewakoof?
What strategies did Prabhkiran Singh use to make Bewakoof a successful D2C brand?
Prabhkiran Singh
Prabhkiran Singh, photo 1
Prabhkiran Singh, photo 2
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Location

Mumbai, Maharashtra, India