Suggestions
Prasannata Patwa
Start-up reporter at YourStory - Earlier with Livemint and The Ken
Professional Background
Prasannata Patwa is a seasoned journalist based in the vibrant city of Mumbai, specializing in the booming consumer technology sector of India. Currently, Prasannata is a correspondent at YourStory Media, an esteemed platform recognized for its commitment to showcasing stories around startups, entrepreneurs, and the broader tech ecosystem in India. With years of experience under her belt, she brings a wealth of knowledge and insight into the dynamic interplay between technology and consumer brands.
Prior to her impactful role at YourStory, Prasannata honed her journalistic skills at Mint, which is known as India’s second-largest business newspaper. During her time at Mint, she focused on breaking stories and producing exclusive content about various startups and established consumer giants like Hindustan Unilever (HUL), Shoppers Stop, and Ikea. Her knack for investigative journalism and her ability to dissect complex market trends have made her a respected voice in the sector.
Prasannata's journey in the digital journalism landscape continued with her opportunity at The Ken, a subscription-based digital publication renowned for its in-depth business journalism. Here, she delved into the fascinating convergence of technology and consumer companies, often exploring how businesses adapt to new challenges and opportunities. Notably, one of her recommendable pieces was an analysis of niche brands like Epigamia and Wingreens Farm, which highlighted their strategic pivot from traditional retail-led models to investing heavily in digital channels, especially in the context of the pandemic-induced lockdown.
Education and Achievements
Prasannata Patwa graduated with a Post Graduate Diploma in Business and Financial Journalism from the Asian College of Journalism, where she had the unique opportunity to engage in a curriculum developed in partnership with Bloomberg—an experience that has significantly shaped her career. This esteemed educational background laid a strong foundation for her capabilities in business and financial reporting, enabling her to articulate complex subject matter with clarity and authority.
Her educational journey also includes a Bachelor of Commerce (B.Com.) degree from Mithibai College, one of Mumbai's most prestigious institutions. She completed her Secondary School Certificate (SSC) at Bombay Cambridge Gurukul, alongside her Higher Secondary Certificate (HSC) specializing in Commerce at Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics. This strong academic grounding has equipped Prasannata with a solid understanding of business principles and practices, which she skillfully integrates into her journalistic endeavors.
Achievements
Throughout her career, Prasannata has amassed a number of notable achievements in the field of journalism. Her investigative prowess and analytical skills have led her to break numerous compelling stories that have captured the attention of readers and industry leaders alike. The exclusives and in-depth analyses she has written during her tenure at Mint and The Ken have not only informed the public but have also contributed to discussions within the industry regarding the evolution of consumer technology.
In addition to her written work, Prasannata is an active participant in discussions about the future of tech and startups. She welcomes engagement with readers, fellow journalists, and industry insiders. Her approachable nature and willingness to share insights make her a valuable connection for anyone interested in the exciting developments within the Indian consumer-tech space.
With her robust background in journalism, combined with her keen interest in technology and consumer trends, Prasannata Patwa continues to shape the narrative of the Indian media landscape. Whether it’s through her exclusive stories or thoughtful commentary on industry shifts, she remains a noteworthy figure for those keen on understanding the interplay of technology and consumer behavior in India.
