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Pratik Shetty
Senior Manager, Marketing, Chocolates at Mondelēz International
Professional Background
Pratik Shetty is an accomplished marketing professional with a robust background in both engineering and business administration. He has carved a niche for himself in the fast-paced consumer goods sector, particularly with Mondelēz International, where he has held various pivotal roles that showcase his versatile expertise in brand management, marketing strategy, and product innovation. With an impressive career trajectory that spans over a decade, Pratik has played a key role in the marketing of some of India’s beloved chocolate brands, including Cadbury 5 Star, Cadbury Celebrations, and Bournvita, to name just a few.
Having started his career as a Management Trainee at Mondelēz International, Pratik quickly exhibited his potential for leadership and strategic thinking, which propelled him through the ranks to his current position as Senior Manager in Marketing for various iconic chocolate brands. His journey reflects his commitment to excellence and innovation in the realm of marketing, particularly in the subcontinent's vast and diverse market.
Education and Achievements
Pratik Shetty’s educational background lays a strong foundation for his professional success. He holds a Bachelor of Engineering degree in Electronics and Telecommunications from VESIT, where he developed a keen analytical mindset and problem-solving skills. Further enhancing his qualifications, Pratik pursued a Master of Business Administration (MBA) from the prestigious Indian Institute of Management, Ahmedabad. This advanced education equipped him with comprehensive knowledge of business strategies, market analysis, and management principles necessary for a fruitful career in marketing.
Throughout his career at Mondelēz International, Pratik has made remarkable contributions, particularly in the categories he managed. His tenure has seen him lead innovative marketing campaigns that not only resonate with consumers but also establish strong brand loyalty. Pratik has consistently driven brand equity and innovation, particularly in the cocoa beverage sector, where he oversaw the marketing for renowned products such as Bournvita and Hot Chocolate.
Notable Contributions
Pratik’s contributions to Mondelēz International reflect his deep understanding of consumer behavior and market dynamics. As the former Category Manager for Equity and Innovation, he was instrumental in launching new products and revitalizing existing ones, ensuring they were not only relevant but also leading in consumer insights. His strategic oversight in branding and marketing during his tenure as Sr. Brand Manager for cocoa beverages has enhanced the visibility and market share of these brands.
He has successfully managed the marketing of Cadbury Dairy Milk Shots and Cadbury Perk, showcasing his ability to adapt brand strategies to fit changing market demands and consumer preferences. Pratik's expertise in modern trade has allowed him to refine distribution strategies that maximize product availability and accessibility for consumers.
Career Development
Pratik’s earlier positions, including his role as Area Sales Manager and brand manager roles focusing on various Cadbury products, provided him with a comprehensive understanding of both sales and marketing facets of the consumer goods industry. His initial experiences as a Summer Trainee at Coca-Cola India and as an Assistant Systems Engineer-Trainee at Tata Consultancy Services further honed his skills in analytical thinking and project management, setting a strong precedent for his future contributions in marketing at Mondelēz.
Overall Impact
Pratik Shetty's journey is a testament to his dedication and passion for marketing, particularly within the confectionery sector. His blend of technical education and business acumen fosters a unique perspective on developing innovative marketing strategies that drive brand growth and customer engagement. Pratik's ability to adapt to changing market landscapes while maintaining a focus on brand integrity and consumer connection makes him a valuable asset in today’s competitive marketplace.
With a firm foundation in engineering and advanced business training, Pratik continues to elevate the brands he manages, contributing significantly to their success and popularity. His career serves as an inspiring example for aspiring marketers and business professionals aiming to make their mark in the consumer goods industry.
Highlights
A barrage of posts today because an event as massive as Flipkart Big Billion Days can't be covered by one single post.
Starting with our most recent execution for Day 1 of Big Billion Days Yes, we took the front page of Times of India to announce Big Billion Days go live. Yes, we showcased our top offers. But the folks at Leo Burnett India figured a way to make it far more engaging. What better than using QR codes to make consumers discover the incredible offers themselves Do have a look at the Sunday Times front page today. Update: We have already crossed a million scans by 10 am
PS: Also keep a keen eye for Flipkart Big Billion Days ads during the India vs Australia game today and keep your cameras ready.
The team that made it possible
Leo Burnett : Abhimanyu Khedkar Mayuresh Dubhashi Reya R. Savannah Patel Shailee Mehta Ryan Carlo Zeeshan Shaikh Anvieta Sreekrisshna
Team Flipkart : Bhasker Shrestha Devishi Dar Payal Shand Sribatsa Pathy Dushyanth Jayanty Govind Bansal cc: Prabh Simran Singh
We also needed QR codes to work flawlessly with very low latency for scans and that's where we also got support from the folks at Beaconstac HQ : Shritilekha Kar Sharat Potharaju Ravi Pratap Maddimsetty
Media Partners EssenceMediacom
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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