Sign In

Praveen Halambi

Campaign Architect/Senior Manager at Merkle

Praveen Halambi has 11 years of experience in IT specializing in the design, development, implementation, and maintenance of Digital Marketing Solutions using various Campaign Platforms. He possesses a comprehensive background with 10 years of expertise across multiple campaign management tools including Alterian, Adobe Campaign, SDL Campaign Manager, RedPoint Interaction, SAS MA, and Unica. Praveen is proficient in providing client demos and training on Digital Marketing Solutions using Campaign Management Tools and excels in managing projects in on-shore and off-shore models. His skills extend to multi-channel program management, campaign planning, data mining, segmentation analysis, and reporting, across various database platforms such as MS SQL Server, Netezza, and Oracle. He is experienced in working with ESPs like Salesforce (ExactTarget), Silverpop (WCA), Responsys, and Adobe, integrating Campaign Management tools for seamless operation. Praveen also has a strong foundation in designing and developing ETL transformations using tools like Informatica, SSIS, DTS, DMExpress, and T-SQL, as well as in designing dimensional and relational database applications. He has worked across Retail, Pharma, Insurance, travel, and technology sectors in both B2C and B2B environments.

P
Add to my network

Location

Columbia, Maryland