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Precstina Luu

Experienced Sr Manager in E-commerce, Web Experience and Marketing at LUSH HANDMADE COSMETICS

Precstina Luu is an experienced e-commerce expert with a focus on data and customer experience. She is currently the Director of Digital, Website & Conversions at TCS World Travel (Travelopia) since August 2023.1 Previously, she was the Sr. Manager, Ecommerce Operations & Marketing at LUSH FRESH HANDMADE COSMETICS North America from May 2018 to September 2023.1 Her LinkedIn username is precstina-luu-b6827531.2

In her role at LUSH, Precstina managed the E-commerce and digital marketing team, including analytics, merchandising, web design, UX/UI, fraud, email, QA, and project management.1 She drove analysis and insights on the performance of digital marketing and e-commerce programs, including App, BOPIS, CRM, Omni, SEO, and conversions.1 She also owned the digital roadmap and omni programs, collaborating with cross-functional teams to create the best customer experience.1

Before LUSH, Precstina was an Ecommerce/Digital Consultant at Aromatech Scent from February 2018 to August 2018.1 Prior to that, she held multiple positions at Clearly.ca (Subsidiary of Essilor), including Business Manager, Global Eyeglasses, and Manager, Global Marketing and Merchandising- Glasses and Sunglasses.1 She also worked as a Marketing & Merchandising Coordinator at Clearly and a Marketing Specialist at Yaletown Auto Spa.1

Precstina is described as an energetic and results-oriented professional with the ability to quickly analyze problems and recommend solutions.1 She has a strong educational background in Commerce, E-Commerce, Marketing, and Real Estates from The University of British Columbia. She has been recognized with several honors and awards, including Marketing MVP in 2014 and being part of the Change the View Team to Kenya.1 She is proficient in English, Mandarin, and Cantonese.1

Related Questions

What are some of the key achievements Precstina Luu has accomplished at LUSH?
How did Precstina Luu's role at TCS World Travel differ from her role at LUSH?
What specific strategies did Precstina Luu implement to increase digital sales at LUSH?
Can you provide examples of the digital roadmap and omni programs Precstina Luu managed at LUSH?
How has Precstina Luu's experience in digital and ecommerce operations impacted her marketing strategies?
Precstina Luu
Precstina Luu, photo 1
Precstina Luu, photo 2
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Location

Richmond, British Columbia, Canada