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Preeti Sheokand
Conversational UX - B2B UX - Design Education
Professional Background
Preeti Sheokand is an accomplished design professional with an extensive background in designing user-centric solutions for a variety of B2B products. With years of expertise in B2B user experience (UX) design, Preeti has made a significant impact in the field by blending product thinking with a deep understanding of user needs. As the Director of New Initiatives at Masai School, she leads innovative projects that bridge the gap between design and education, nurturing the next generation of designers.
Preeti's previous roles reflect a diverse and rich professional journey. She was the co-founder and CEO of the Design Shift Academy, where she honed her skills in management and leadership, empowering young designers to develop their craft in a collaborative environment. Her commitment to mentoring has only grown throughout her career, as she tirelessly supports emerging talent in the design field.
In her capacity as a User Experience Designer at SymphonyAI, Preeti applied her design thinking abilities to create impactful user interfaces that enhance customer satisfaction. Her role as a UX Design Consultant at Datami further solidified her skills in understanding user behaviors and designing solutions that meet specific business needs. Additionally, her internship experiences at Siemens awarded her refined insights into the intricacies of UX and UI design, setting a robust foundation for her career.
Education and Achievements
Preeti took an academic path that distinguished her in the field of design. She earned a Master’s in Science in Chemistry from the University of Mumbai, where she excelled with a noteworthy GPA of 8.3. This rigorous scientific training not only provided her with analytical skills but also ignited her curiosity in applying research methodologies to the design process.
Continuing her educational journey, Preeti obtained a Master’s degree in Human Centered Design from the esteemed Srishti Institute of Art, Design and Technology. This program deepened her understanding of user experience principles and solidified her commitment to creating designs that resonate with users’ needs and emotions. Her comprehensive education in both science and design uniquely positions her to approach problems with a scientific mindset while maintaining a strong focus on user-centric solutions.
Throughout her career, Preeti has garnered numerous achievements that highlight her commitment to excellence and innovation in the design field. Her ability to incorporate conversational UX design into products has led to enhanced interactions between users and digital platforms.
Key Skills
Preeti’s skill set encompasses numerous areas of design and product management:
- B2B UX: Specialized expertise in user experiences tailored for B2B applications.
- User Research: Proficient in conducting comprehensive user research to gather insights that inform design decisions.
- Design Thinking: Applying creative and structured methodologies to solve complex design challenges.
- Product Management: Experience in overseeing product development life cycles and aligning design with business strategies.
- Conversational UX (CUX Design): Innovating user dialogue systems that enrich user engagement and satisfaction.
Community Engagement
In addition to her professional pursuits, Preeti is passionate about giving back to the design community, focusing on mentorship and education. Whether through workshops at design institutions or informal mentoring relationships with young designers, she strives to inspire and nurture talent.
Preeti’s multifaceted background showcases her dedication to the design profession, where her combined expertise in UX design, mentorship, and product management continues to influence the industry positively. Her efforts in education as well as the creation of intuitive design solutions exemplify Preeti Sheokand's commitment to excellence in design and user experience.
