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Prerna Pant
All things #social, #CX and #AI
Prerna Pant is the Co-Founder and General Manager at Radarr, a social listening and analysis company based in Singapore.2 In February 2024, Genesys, a global cloud leader in AI-Powered Experience Orchestration, completed its acquisition of Radarr Technologies.4 Following the acquisition, Prerna Pant joined Genesys as Director - Global Experience Innovation - Social.45
Background and Experience::
- Radarr: Pant co-founded Radarr in September 2014. Radarr is a social and digital media analytics company that uses AI to monitor and predict social media trends.1 Radarr helps businesses make real-time decisions using data visualizations, dashboards, and insights reporting.4
- Pant's role at Radarr included business development, operations, marketing, and client management across all products and offerings.2
- Accor: Prior to Radarr, Pant was the Director of Marketing and Communications at Accor from April 2013 to June 2014.1 She played a key role in the pre-opening team for a luxury hotel brand in Singapore, handling brand building, marketing, business development support, and guest experience.1
- Ogilvy Public Relations: From October 2010 to April 2013, Pant worked as a Senior Digital Strategist at Social@Ogilvy.1 She was the second employee hired in the Singapore team and helped grow the team to 22 people.1 She was also the key business development and sales manager.1
- Sparkz Pte Ltd: Pant was the Assistant Director at Sparkz Pte Ltd, a not-for-profit organization, from August 2008 to September 2010.1
- Diane Fay: From November 2006 to March 2008, she was the Growth Manager & Marketing at Diane Fay, an Asian social media network.1
Education::
- Pant holds a BSc in Business Management from King's College London, U. of London (2003-2006).1
Awards and Recognition::
- Pant has received several awards, including the Asian Marketing Effectiveness Award (BRONZE) in May 2012 for the "Flame Grilled-Restoring the KFC Brand Promise" campaign.1 She also received the PRISM Awards for "Best Crisis & Issues Management Campaign" and "Best Social/Digital Media Campaign" in August 2012.1
Pant has recently spoken about the convergence of marketing and customer service at #DigitalMarketingAsia.3 She also discussed customer experience on social media and building customer personas across channels.6
Highlights
It makes me immensely proud when we do work at Radarr makes a real impact on the world we live in 😇 - with partners & clients that are truly making a difference like Vital Strategies with TERM.
TERM is a digital media monitoring system that records instances of online tobacco 🚬 marketing on social media and news sites using a parsimonious and systematic research approach to facilitate the rapid generation of evidence for policy implementation and decision support. TERM was designed and is implemented by Vital Strategies with technical inputs from tobacco control experts in 🇮🇳 India, 🇮🇩Indonesia and 🇲🇽 Mexico.
Data collection and preliminary analysis is conducted by Radarr, a social and digital data analytics company that uses AI and machine learning software to track non private content on digital platforms.
🏆 Getting global recognition from publications like Frontiers is a great testament to all the hard work the team does! Thank you to all the support from Ashish Gupta, Nandita Murukutla, PhD, Melina Magsumbol, Benjamín González Rubio Aguilar and Sharan Kuganesan, MSc from the VS team - and to our internal superstars Kei Obusan, Yusep Ardiansyah and Kokila Devi for being devoted to the cause! 💪
Read the study here:
