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Priscila Mendoza
Design Research & Customer Experience
Professional Background
Priscila Mendoza Lopez is a seasoned designer with an impressive track record spanning over 15 years in the dynamic world of design. Her career is characterized by a diverse range of experiences that include roles in Branding, Advertising, Art Direction, Design Research, User Experience Design, User Interface Design, Service Design, and Information Architecture. With such a vast area of expertise, Priscila has developed a comprehensive understanding of the various elements that contribute to effective design strategies.
Throughout her professional journey, Priscila has taken on pivotal positions that showcase her skills in both creative and analytical capacities. Currently serving as the Digital Customer Insights Manager at CEMEX, she plays a crucial role in bridging the gap between data and design, elevating customer experiences through insightful analysis.
Before her tenure at CEMEX, Priscila was the Design Strategist at Canvas Innovation where she implemented innovative design solutions that addressed complex business challenges. Prior to that, she held significant roles at Base22 LLC, serving as the Web User Experience and Information Architecture specialist, and at Accenture where she led software engineering teams, showcasing her versatility in adapting to various aspects of the tech and design industry.
Her early experiences included internships at respected firms such as Lextant and Citrix, as well as positions in art direction at Grupo Cinco Comunicación and Oxigno. These formative roles not only honed her design skills but also instilled in her a deep appreciation for collaboration and innovation in design.
Priscila's extensive background has also been supported by her academic achievements, which lay a solid foundation for her professional pursuits.
Education and Achievements
Priscila Mendoza Lopez's academic credentials underline her dedication to the field of design. She holds a Master of Fine Arts (M.F.A.) in Design Management from the prestigious Savannah College of Art and Design. This advanced level education has provided her with the managerial acuity needed to oversee complex design projects and lead diverse teams effectively.
In addition to her M.F.A., Priscila earned her Bachelor of Arts in Information Design from Fundación Universidad de las Américas, Puebla, A.C. Here, she developed crucial skills in data presentation and visual communication, elements that remain significant in her work today.
Priscila also participated in an academic exchange program at Universidad Complutense de Madrid, further broadening her educational experience and cultural perspective. This exposure to different educational environments has enriched her understanding of global design trends and methodologies.
Achievements
Over the course of her career, Priscila has made notable contributions across numerous projects and initiatives. Her passion for leveraging data analysis and visualization to inform design decisions has enabled organizations to make impactful choices based on insightful storytelling. She is particularly enthusiastic about Behavioral Economics, which informs her design work and enhances her understanding of human behavior—marrying design with the intricacies of choice and decision-making.
Her curiosity and thirst for knowledge drive her continual exploration of emerging design fields, allowing her to stay ahead of industry trends and innovations. As a curious individual, Priscila embraces challenges in the design journey and is committed to delivering exceptional results that can significantly improve user experience and organizational success.
In summary, Priscila Mendoza Lopez is a passionate designer whose multidimensional expertise and solid educational background empower her to thrive in the intricate world of design management. Her ability to blend creativity with data-driven decision-making positions her as a leader in her field, making a lasting impact on every project she undertakes.
