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Priscila Rosa

CXM Analytics Director at Visa

Priscila Rosa is a seasoned professional with extensive experience in the financial sector, specializing in Digital Analytics Transformation, Risk management, and Marketing modeling. Currently serving as the CXM Analytics Director at Visa, she played a pivotal role in establishing the Digital Analytics and Digital CRM at Banco Itaú, the largest bank in South America. Priscila was a key leader in the bank's digital transformation and has been recognized for her achievements, winning the Banking Technology Awards 2018 for Best Use of Data.

Priscila Rosa
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Location

São Paulo, São Paulo, Brazil