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Priscilla Valls (she-her/s)
Vice President, Agency, Advertiser, & Industry Partnerships at Pandora
Priscilla Valls is the Vice President of Agency, Advertiser, and Industry Development at Pandora. In this role, she is responsible for leading strategic initiatives and managing relationships within the advertising sector, focusing on enhancing partnerships and driving growth for the company. Her expertise spans over 13 years in both traditional and digital sales, which has equipped her to navigate the complexities of the advertising landscape effectively.17
Prior to her current position, Valls held various leadership roles, including Vice President of Vertical Sales at Pandora, where she managed significant categories such as Retail, Financial Services, and Political nationally.1 She is also actively involved in industry organizations, serving as a board member for "She Runs It," an organization dedicated to advancing women in marketing and media.25
Valls is known for her thought leadership in audio measurement and advertising strategies, often sharing insights on platforms like LinkedIn.34 Her contributions to the industry have been recognized through various accolades, including being featured in industry lists that highlight influential figures in advertising.6
Highlights
🎙️ Exciting News Alert! 🎙️
Thrilled to announce my recent feature on SiriusXM Media's 'Pass the Mic' initiative alongside Ritu Trivedi, Client President at Mindshare. 🚀
In this insightful discussion, we delved into the power of bravery and adaptability in navigating today's ever-evolving media landscape. Ritu's perspectives on embracing challenges and finding innovative solutions truly resonated with me, reaffirming the importance of pushing boundaries and seizing opportunities.
Massive thanks to Ritu Trivedi, Julie Gomstyn, and the SiriusXM Media team for the opportunity to share our thoughts and experiences! Let's continue to champion bravery and creativity in everything we do. 💡
#PassTheMic #MediaInnovation #BraveryInAction #Audio #PowerofAudio #Leadership #Podcast #Mindshare #GroupM
Check out the full interview for a dose of inspiration and actionable insights:
https://lnkd.in/eQfzCpzV
Once again SXM Media is leading the charge in making #podcastadvertising more effective for marketers. Today we've announced a partnership with Comscore, Inc., powered by AdsWizz which enables marketers to target their audio ads at hundreds of audiences on podcasts, based on attributes tied to #content consumption.
#audio #powerofaudio #marketing #podcasts #podcasting #podcastmarketing #content #targetmarketing
