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Priya Bajaj
Innovate @GoogleCloud | AdTech & MarTech | Board Co-chair @TrailBlazers | Community Builder for South Asian Immigrants
Professional Background
Priya Bajaj is a dynamic engineer, marketer, and storyteller with an impressive track record of transforming legacy companies through data-driven solutions in the rapidly evolving landscape of artificial intelligence (AI). Her unique blend of technical expertise and strategic thinking positions her as a leader in guiding organizations towards innovative solutions with clarity. Currently, Priya collaborates with consulting giants like Cognizant, Palo Alto Networks, GEP, and Evolution IQ to develop pioneering generative AI solutions leveraging Google Cloud technologies such as Vertex AI and Looker. This forward-thinking approach empowers numerous industries, including consumer goods, AdTech, and media & entertainment, ensuring they stay at the forefront of the digital age.
Having served as the Interim Head of Industry, Priya has exhibited her remarkable ability to manage substantial portfolios effectively. She led a talented team of seven, overseeing a portfolio worth over $250 million in the Media & Entertainment sector, which includes streaming services, studios, and ticketing giants. Her leadership capabilities shine through in her success in driving nearly 20% revenue growth for a $150 million+ vertical within the Food, Beverage, and Restaurant space. This achievement was marked by strategic agency management, innovative AdTech solutions, and vital global contract renewals, including the creation of an online to offline measurement solution tailored specifically for consumer packaged goods (CPGs).
Passionate about nurturing talent, Priya emphasizes a ‘People First’ mindset in her professional journey. She believes that when individuals grow, it sets the foundation for teams and businesses to thrive, reinforcing her commitment to cultivating positive work environments that foster innovation.
Education and Achievements
Priya Bajaj's academic background is a testimony to her dedication and commitment to excellence. She holds a Master of Business Administration (MBA) specializing in Marketing from the esteemed Mudra Institute of Communications in Ahmedabad (MICA), a premier institute known for developing skilled communication professionals. Additionally, Priya has pursued Executive Education, completing the High Potential Leadership Program at Harvard Business School, which has further broadened her expertise in strategic leadership.
Her educational journey began with a Bachelor of Engineering (BE) in Computer Science from West Bengal University of Technology in Kolkata, laying a strong technical foundation that has greatly benefited her career in tech and marketing.
Achievements
Throughout her career, Priya has accomplished remarkable feats that showcase her ability to influence and lead in the tech space. As a former Global Enterprise Sales Executive at Google Cloud, she played a pivotal role in advocating for and deploying transformative cloud solutions for enterprise-level clients. Through her position as a Co-Chair on the Fundraising Board at Trail Blazers, she engaged in substantial efforts to promote outdoor education and ensure children from diverse backgrounds have access to enriching experiences.
Furthermore, Priya is the co-founder of "It's Ok Yaar," a beloved content platform targeting the South Asian immigrant community. The initiative focuses on educating, entertaining, and empowering individuals, enabling them to cultivate a sense of belonging in their new environments. This passionate endeavor illustrates her commitment to community service and supporting diverse narratives.
When not steering transformative projects in the tech sector or supporting the immigrant community, Priya is always open to discussions on data, digital advancements, technology, or board service opportunities. She encourages individuals who share her interests to connect with her, showcasing her collaborative spirit and eagerness to uplift others.
Priya Bajaj is a consummate professional dedicated to driving innovation and fostering growth at multiple levels—both within organizations and in the community at large. Her blend of technical and managerial prowess, combined with her passion for storytelling and advocacy, makes her a valued asset in the field of data-driven transformation. As the landscape of technology continues to evolve, Priya stands as a beacon of progress and a catalyst for meaningful change.
Highlights
Thrilled to be featured in Business Insider! A huge thank you to Ana Altchek for capturing our journey so beautifully. 😄
Seven years ago, I moved from Google India to the US, thinking it'd be a short adventure. Today, I'm still here, building a life with my husband Darshan Shah.
We've faced the challenges most immigrants experience: cultural adjustments, career pivots, and long-distance struggles, but we persevered.
When we faced visa challenges and Darshan left his well-established career in India to start anew in the 🇺🇸 , we began sharing our journey through content creation. This inspired us to create It's Ok Yaar(It's Ok, Friend), a platform to help others avoid similar mistakes and find their own home away from home. 🏡
Sometimes it's hard to believe , that it's grown into a thriving community of 90k+ across social media, keeping our passion for storytelling alive.
We often get asked if you should consider moving to a new country! To that we say it's important to understand your life stage, priorities, and goals before you make a decision. It demands resilience, hustle, and hard work so if you love a good adventure, then it will totally be worth it! 🚀
Remember, there's no one "best" place. The key is to find the right place for you. 😊
https://lnkd.in/ehXGetkM
Excited to share how Estée Lauder Companies (ELC) is harnessing the power of generative AI to revolutionize the customer experience! 💄✨
🤔 Problem: ELC recognized the need to involve a wider range of stakeholders in the exploration of AI's potential. The challenge was how to empower non-technical team members, such as brand leaders, to actively contribute to the development of new AI-driven solutions.
💡 Solution: ELC partnered with Google Cloud to create ELLA, their innovative internal tool powered by Vertex AI and now running on Google's Gemini model. ELLA puts AI in the hands of ELC's brand leaders, enabling them to experiment with a multitude of use cases:
🌟 Language Translation: Seamlessly adapting content for global audiences. 🌟 Ad Copy Generation: Creating compelling and varied ad copy. 🌟 Meeting Summarization: Extracting key insights from lengthy discussions. 🌟 And More: ELLA's capabilities continue to expand with the integration of Gemini, Google's most advanced multimodal AI model.
This collaborative approach is driving innovation, enhancing customer experiences, and shaping the future of the beauty industry.
Learn more about ELC's AI-powered transformation. Video case study in comments!
#marketing #AIusecases #generativeai #marketingAIusecases #gemini #brandmarketing #marketingtechnology #cloud
