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Priyanka Nagpal
SEM Manager at Acko Insurance
Professional Background
Priyanka Nagpal is an accomplished digital marketing professional, boasting over 6 years of extensive experience in managing various paid marketing channels including Google Ads, social media marketing, and affiliate marketing. With her hands-on approach and strategic mindset, Priyanka has mastered the art of setting up and scaling successful digital marketing campaigns. Throughout her career, she has demonstrated a remarkable ability to tackle challenging assignments and a passion for learning new skills, making her a valuable asset to any organization.
Priyanka currently serves as the Search Engine Marketing Manager at Acko, where she leads the charge in driving user engagement and customer acquisition through targeted search engine marketing strategies. Her analytical skills and innovative approach have contributed significantly to Acko's growth in a competitive market. Prior to her current role, Priyanka honed her skills as an Assistant Digital Marketing Manager at Cleartrip.com, where she was responsible for optimizing digital marketing efforts and contributing to overarching marketing strategies to boost brand visibility and ROI.
Her career trajectory reflects her dedication and expertise in the digital marketing realm, with previous roles including Senior Mobile Marketing Specialist at Cleartrip.com, where she excelled in developing mobile-centric marketing campaigns that enhanced user engagement. Additionally, her experience as a Digital Marketing Associate at Elanic placed her in the dynamic startup environment, further expanding her skill set. Priyanka has also served as a SEM-Digital Marketing professional at HolidayIQ.com and as an Online Marketing Executive at CommonFloor.com, gaining a wealth of experience across various sectors within the digital landscape.
Education and Achievements
Priyanka has solidified her foundational knowledge in technology by obtaining a Bachelor of Technology (B.Tech.) degree in Computer Science from Lingayas University. This educational background has armed her with critical thinking and technical skills, which she has fully leveraged in her digital marketing roles. Additionally, her early education at Pratap Public School laid the groundwork for her analytical prowess and problem-solving capabilities.
Priyanka's remarkable journey in the fast-paced world of digital marketing is illustrated by her impressive array of accomplishments. At Acko, she implemented innovative strategies that not only increased visibility but also maximized the conversion rates of their digital campaigns. Her results-driven approach has consistently generated positive outcomes, leading to client satisfaction and enhanced brand loyalty.
Achievements
Priyanka's career is marked by several notable achievements in the field of digital marketing. At Cleartrip.com, she contributed to significant advancements in the company’s online presence, successfully increasing traffic through efficacious search engine optimization (SEO) techniques and paid ad campaigns. This real-world experience has equipped her with a unique skill set that includes data analysis, campaign management, and a good understanding of consumer behavior.
Furthermore, during her tenure at Elanic, Priyanka was pivotal in driving user acquisition through creative digital strategies tailored for e-commerce. Her work not only improved brand recall among consumers but also established a loyal customer base. Her tenure at HolidayIQ.com further solidified her reputation as a digital marketing expert, where her work included optimizing marketing channels for tourism and travel, enabling the company to stand out in a highly competitive market.
In every role Priyanka has assumed, her passion for digital marketing shines through, combined with a commitment to learning and growth. With her diverse experience and a robust educational foundation in technology, Priyanka Nagpal continues to thrive and innovate in the digital marketing space.
