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Priyanka Parmar

Creative Lead at Poplar – 3D and AR Campaigns On Demand

Priyanka Parmar is a creative professional with extensive experience in augmented reality (AR) marketing and creative strategy. She served as the Creative Lead at Poplar Studio, an AR marketing and commerce platform, from December 2019 to September 2021.1 In this role, she created over 300 concepts for major brands, managed 150+ campaigns, and led the studio's creative output.1

Prior to her role at Poplar, Parmar worked as a Creative Strategist for the company from August 2018 to December 2019, where she led best practices for AR production and promotion, built a creator community of 2000+ members globally, and pitched creative ideas to partners and brands.1

After her time at Poplar, Parmar went on to work as a Creative at TikTok from October 2021 to May 2023, where she developed innovative campaigns for gaming and fashion brands, leveraging her AR skills.1 Currently, she holds the position of Senior Brand & Creative Solutions Partner at Pinterest, where she focuses on creative strategy for various industries including food, beverages, and entertainment.1

Parmar's background includes a Bachelor's degree in Fashion/Apparel Design from Leeds Arts University and a Foundation Diploma in Art and Design from the University of Northampton.1 Her career trajectory showcases a blend of creativity, technology, and marketing expertise, with a particular focus on AR and innovative digital experiences.

Highlights

Nov 28 · haatch.com
Poplar - Haatch
Jun 16 · poplar.studio
AR Content Platform Poplar Raises Half a Million to Democratise AR
Jun 4 · xrtoday.com
Bringing Together Big Brands and Content Creators with Poplar Studio
Oct 17 · businesswire.com
Poplar Launches New Essential Guide On AR - Business Wire

Related Questions

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How did Priyanka transition from fashion design to a career in marketing?
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Can you share examples of brands Priyanka has worked with at Poplar Studio?
What is the Creator Platform that Priyanka developed at Poplar Studio?
Priyanka Parmar
Priyanka Parmar, photo 1
Priyanka Parmar, photo 2
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Location

London, Greater London, United Kingdom