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Priyanka Rao

Customer Research Manager - Amazon

Priyanka Rao is a seasoned Consumer Insights professional skilled in data analytics, UX design, usability testing, survey design, and experimental research methodologies. She has a successful track record of utilizing consumer feedback to inform business decisions and spur growth.

Her expertise spans Quantitative & Qualitative research, encompassing the entire research process from planning and execution to delivering key insights. Priyanka adopts a global perspective to extract comprehensive learnings.

As a strategic partner, she undertakes mixed-methods research involving brainstorming, product development, portfolio management, and category growth. Priyanka excels in presenting research findings to Senior Management, guiding changes in brand strategies and product design based on consumer insights.

Priyanka holds a Bachelor of Arts (B.A.) in Psychology from Fergusson College and a Master of Science (MS) in Consumer Science/Consumer Behavior from Purdue University. She has held pivotal roles in renowned organizations like Amazon, Disney Parks, Mattel Inc., Wolverine Worldwide, and Purdue University, gaining diverse experience in consumer insights, market intelligence, and psychometrics.

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Location

Seattle, Washington, United States