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Puja Parekh
Lead Service Designer + User Researcher at Methods
Professional Background
Puja Parekh is a distinguished service designer and user researcher with a wealth of experience in the intersection of design, innovation, and customer experience. As the current Lead Service Designer and User Researcher at Methods, Puja leverages her extensive background in design and user research to create impactful service experiences. She is passionate about harnessing design principles to drive change, particularly in sectors that affect public welfare and innovation.
Before her tenure at Methods, Puja served as the Head of Customer Experience at Unmortgage, where she played a pivotal role in enhancing the customer journey and ensuring satisfaction through strategic design methodologies. Her expertise extends broadly across various sectors thanks to her experience with Bloomberg Philanthropies as the Program Design Lead for the India Smart Cities initiative and as Program Manager for the Mayors Challenge Europe. In these roles, she drove forward-thinking approaches to urban planning and innovation designed to improve living conditions in cities.
Puja's career has been marked by her commitment to fostering positive societal changes through her work. As a Public Sector Innovation Consultant at Bennett Midland, she advised on innovative solutions that catered to the needs of communities and governmental entities, showcasing her ability to bridge the gap between user needs and governmental solutions. Additionally, her experience as Program Coordinator at the Clinton Global Initiative allowed her to collaborate with diverse stakeholders to facilitate impactful projects focused on global change.
Throughout her multifaceted career, Puja has excelled as an educator, researcher, and advocate for emerging methodologies that shape the future of service design. She has contributed to significant projects, including her role as an Election Exit Polls Researcher and Coordinator at Edison Research and her contributions to microfinance research at Lehigh University. Each of these positions has equipped her with proven skills in research, data analysis, and program management, which she consistently applies in her work today.
Education and Achievements
Puja's academic foundation is solid, beginning with her Bachelor's degree in Global Studies and Psychology from Lehigh University. This interdisciplinary education has provided her with a unique perspective on how various cultural and psychological factors impact user interaction and experience. Following her undergraduate studies, she pursued a Master of Design (M.Des) in Design Innovation and Service Design at the prestigious Glasgow School of Art. This advanced degree equipped her with critical skills and knowledge in modern design practices, service design methodologies, and innovation processes that have been instrumental in her professional endeavors.
Puja's commitment to ongoing learning and professional development is evident in her diverse educational background, which aligns perfectly with her career trajectory in service design and user experience. She continuously seeks to apply her design knowledge and experience to address real-world challenges while promoting innovative solutions across various fields, particularly in government and public sector initiatives. Her ability to integrate research with design thinking is a hallmark of her work, making her a sought-after professional in her field.
Achievements
Puja's journey is a testament to her dynamic capabilities and her passion for innovative design in service sectors. Some of her notable achievements include:
- Spearheading the implementation of user-centered design principles that led to enhanced customer satisfaction metrics at Unmortgage.
- Leading cross-functional teams through various projects at Bloomberg Philanthropies aimed at facilitating urban innovation and improving service delivery in cities across India.
- Contributing to collaborative projects at the Clinton Global Initiative, promoting sustainable initiatives driven by community engagement and public support.
- Successfully managing the STEM Coalition Challenge at US2020, fostering innovation through education and collaboration among stakeholders to inspire future generations.
Puja Parekh is a remarkable professional whose diverse experiences reflect her dedication to service design excellence and social impact. Through a blend of strategic thought leadership and user-centered design, she continues to create valuable contributions that resonate in both the public and private sectors. Her enthusiasm for creating meaningful change through design makes her a leading figure in the fields of service design and innovation.
