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Pulkit Agrawal

Co-founder Chameleon 🦎 Posts = UX, PLG, SaaS, startups

Pulkit Agrawal is the CEO and co-founder of Chameleon, a platform focused on enhancing user onboarding and product adoption for SaaS companies. Established in 2015, Chameleon provides tools that allow companies to create product tours and tooltips without needing extensive coding knowledge, thereby improving customer engagement and retention.126

Career and Contributions

Agrawal has over eight years of experience in the SaaS industry, where he has become a prominent figure in discussions around product-led growth and user onboarding. His insights have been shared through various podcasts and articles, where he emphasizes the importance of effective onboarding in ensuring long-term user success and retention. Under his leadership, Chameleon raised a $10 million Series A funding round in 2022 after initially bootstrapping the company for several years.143

Angel Investment

In addition to his role at Chameleon, Pulkit Agrawal is also recognized as an angel investor, specifically in product-led startups. His investment strategy aligns with his expertise in the SaaS space, focusing on companies that prioritize user experience and product adoption as central to their growth strategies.7

Thought Leadership

Agrawal frequently speaks at industry events and contributes to discussions on best practices for user onboarding and product-led growth. He advocates for a continuous approach to onboarding, rather than treating it as a one-time project, which he believes is crucial for maximizing user engagement and satisfaction.25

Overall, Pulkit Agrawal's contributions to the SaaS industry through Chameleon and his investments reflect a commitment to enhancing how companies engage with their users from the very beginning of the customer journey.

Highlights

Aug 30 · linkedin

I often hear of teams/companies trying to create or improve their PLG motion and a common uncertainty is: where to begin. Here's the answer including my 🌶️ spicy take:

DON'T start with increasing acquisition 🚫 (e.g. more invites or increasing virality)

DON'T even start with activation 🚫 (incl. user onboarding; a super common place teams begin)

DON'T do feature adoption, user retention, battling churn 🚫

NONE of these are the quickest wins...

The quickest win = increasing EXPANSION or UPSELL ✅

You have a captive audience (using your product) that are already sold on your product or service; they're educated to the value; they've already got terms and payment methods in place; and you've built something that you know they (or at least some of them) want.

What more can you ask for?

The keys are then:

🔑 Hook their curiosity (start with nudging them towards value; point out the value of the locked/higher tier features or showcase case studies etc.)

🔑 Make the ask in context and at the right time -- find the product activity that suggests they may have a need for the upgrade. Instrument this data if you need to, and use an in-app notification to make the ask

🔑 Make it easy to close; unlock the feature (maybe via a reverse trial) so they can start using asap... you can follow-up with the paperwork later.

Think about this for your product and figure out what you can do to make your expansion play a little more product-led

Hope this helps you become more PLG 💚

Aug 29 · linkedin

Here are the winners 🏆 from our User Onboarding Olympics campaign (we asked people to submit their in-app user onboarding flows)

✋ Note: It's really bold and hard to submit something you've built, and then have it critiqued and judged by others.

We all know that products are a work-in-progress and as builders we're never satisfied with where things are at today.

So I want to give a shoutout to EVERYONE that submitted a flow and got outside of their comfort zone -- this is a way to "get out of the building" as PG famously said 🙇🏽‍♂️

And now we know in a tiny way what athletes at the olympics may actually feel like when we evaluate, compare, score, and discuss their performances 🫶🏽

Anyway the folks that are further on their journey than others (and congrats to you!) are:

🥇 Rows.com; Duolingo; joineden.ai | love your work 🥈 Ubersuggest; WHOOP; Appointo 🥉 folk; Decipad; Alike

Our three categories were:

🏃 SPRINT: fastest time to value 🎯 ARCHERY: most personalized 🤸 GYMNASTICS: most creative

All of these flows (screenshots) are up on a revamped inspiration gallery of in-app experiences that you can check out: chameleon.io/inspiration

I'll post some of the key learnings across all the flows we saw, including those from our expert judges soon, so follow me (Pulkit) to get it on your feed 🔔

Related Questions

What are some key trends Pulkit sees driving product-led growth in 2023?
How did Chameleon achieve product market fit after bootstrapping for three years?
What makes Chameleon's approach to user onboarding unique compared to competitors?
How does Chameleon integrate with other tools like Chili Piper?
What are microsurveys and how does Chameleon use them?
Pulkit Agrawal
Pulkit Agrawal, photo 1
Pulkit Agrawal, photo 2
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Location

Brooklyn, New York, United States