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Puneet Kaushik
Senior Director, Global Digital Commerce Disruption & Femcare, Asia Pacific, Middle East & Africa at Procter & Gamble
Professional Background
Puneet Kaushik is a seasoned professional in the field of global digital commerce and brand management, currently serving as the Senior Director for Global Digital Commerce Disruption and Femcare across the Asia Pacific, Middle East, and Africa at Procter & Gamble. In this pivotal role, Puneet is responsible for navigating the rapidly evolving landscape of digital commerce, pushing the boundaries of innovation in consumer goods while leading strategic initiatives to enhance the Femcare category in diverse markets. His extensive experience and leadership at Procter & Gamble are pivotal in ensuring the delivery of impactful and consumer-relevant solutions, demonstrating his commitment to driving growth in a competitive industry.
Throughout his illustrious career at Procter & Gamble, Puneet has held various positions that have significantly shaped his expertise in market strategy and planning. Previously, he served as the Director for Femcare, where he focused on market strategy and planning for the Asia Pacific, Middle East, and Africa regions, and at i-Duba. His efforts have been instrumental in optimizing product positioning and enhancing the effectiveness of marketing strategies across multiple channels.
Before achieving these leadership roles, Puneet was actively involved as the Sales Channel Leader for e-commerce and drug pharmacy sectors in India and other regions, where he excelled in creating robust partnerships and driving significant sales growth. He has also navigated the complexities of key account management, demonstrating excellence as the Key Account Manager for Wal-Mart India and in Orissa. His roles required him to strategize effectively in a market characterized by rapid changes and increasing competition, showcasing his ability to adapt and thrive.
Puneet Kaushik's breadth of experience at Procter & Gamble has provided him with a unique vantage point from which he assesses market trends and utilizes data-driven insights to license and market innovative product solutions that resonate with a diverse consumer base. His diverse roles have allowed him to develop comprehensive market knowledge and sharp operational acumen, making him an invaluable asset to his organization.
Education and Achievements
Puneet's foundational education laid the groundwork for his prosperous career. He distinguished himself as the top-ranked student in his Xth grade at St. Mary’s Convent School (SMCS), demonstrating an early aptitude for academic excellence. This commitment to educational success continued as he pursued a Bachelor of Engineering (BE) in Electrical, Electronics, and Communications Engineering at the esteemed Visvesvaraya National Institute of Technology, a program known for its rigorous curriculum that prepared students for engineering challenges in the real world.
Building on his technical background, Puneet pursued a Master of Business Administration (MBA) at the prestigious Indian Institute of Management Ahmedabad, one of India’s leading business schools. This advanced education provided him with an in-depth understanding of business administration and management, equipping him with the strategic thinking and analytical skills necessary for a successful career in a multinational corporation.
Achievements
Puneet’s career is marked by several notable achievements that highlight his skills and contributions to the industry. His tenure at Procter & Gamble has been characterized not only by promotions and increasing responsibilities but also by consistently delivering results in improving market shares and fostering strong relationships with key stakeholders. His work in digital commerce and Femcare has directly influenced the company's strategic initiatives to adapt and thrive in a dynamic market environment.
His initiatives have emphasized integrating technology with marketing, leveraging digital platforms for enhanced consumer engagement and brand loyalty in a transformative market landscape. Puneet's commitment to continuous improvement and innovation in business strategies showcases his understanding of consumer behavior and market dynamics, further solidifying his reputation as an industry leader.
Puneet Kaushik exemplifies the fusion of engineering acumen with business intelligence, enabling him to lead cross-functional teams effectively while navigating complex market challenges with ease. His career trajectory at Procter & Gamble speaks volumes about his dedication to excellence, innovation, and strategic foresight in the fast-paced world of digital commerce and brand management.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.